ENGLEWOOD CLIFFS, NJ, (May 11, 2016) - Multi-platinum selling recording artist Nick Jonas is set to participate in AXE Stage Pass.
The partnership aligns Jonas with Walmart, the world’s largest retailer, and AXE, the No. 1 male body wash brand in the world*, to promote his highly anticipated new album "Last Year Was Complicated" and the AXE product line.
Jonas joins an impressive roster of noteworthy music talent who have been featured on the music platform, including 2015 CMA Entertainer of the Year Luke Bryan, country sensation Thomas Rhett and hit-makers Charlie Puth and Sam Hunt.
“As a champion of creative self-expression, AXE encourages guys to be their most authentic selves,” said Matthew McCarthy, Senior Director, AXE & Men’s Grooming for Unilever. “Nick Jonas is a great fit for AXE Stage Pass because he embraces the things that make him unique: his remarkable music talent and sleek sense of style.”
The new album, the follow-up to Jonas’ critically-acclaimed, eponymous debut, will release at Walmart on Friday, June 10.
AXE Stage Pass brings together style and music to inspire guys to find their magic and celebrate their individuality.
The AXE Stage Pass site features exclusive music videos of Jonas, filmed at his electrifying sold-out show at the Wiltern in Los Angeles, Calif., which include performances of his 3x platinum hit “Jealous” and 2x platinum hit “Chains.” Never-been-seen-before interviews of Nick Jonas will highlight the making of his new album, where he reveals what gave him confidence to forge his own path as a solo artist and develop his own style and sound.
From stand out performances to intimate interviews, AXE Stage Pass offers access to today’s best music while connecting guys with effective grooming products that reveal the best versions of themselves.
(*Source: Euromonitor International Limited; Mens bath and shower retail value sales, 2014. Lynx includes all Axe/Lynx/Ego Sales)
With a full line of grooming products including daily fragrance sprays, deodorants, anti-perspirants, shower gels, shampoos and styling products, AXE helps give guys the edge to feel their best. AXE is a lifestyle brand that engages guys and girls with unique experiences like no other brand can. Visit AXE at AXE.com and follow us on Twitter, Instagram, Tumblr, and Facebook to get access to exclusive content, special promotions, and more.