Unilever to use mobile gaming to recruit graduates
ENGLEWOOD CLIFFS, NJ (September 21, 2016) – Unilever has announced the launch of a new digital recruitment program that will use online gaming to select the best candidates.
The company, which receives more than 250,000 graduate applications every year, is launching a new digital process which will mix gaming with video interviews to find the best and brightest young people.
The program has been introduced in Europe this week, following a successful launch in parts of Asia and North America and will be rolled out across the rest of the world during the remainder of the year.
Designed with millennials in mind, the new program uses digital analysis removing the potential for unconscious bias in the recruitment process. The flexible process is quick and interactive with candidates receiving feedback at every stage.
The new process has four main stages. First, candidates will fill out an online application form that they can sync with their LinkedIn account for ease.
Successful candidates are then invited to play a series of games, taking no more than 20 minutes. The way in which applicants play these games will allow Unilever to get insight into the candidate’s potential and how well they connect with the company’s goals and purpose.
The very best candidates will then take part in a video interview for which they record their answers at a convenient time. For the final stage of the process, candidates are invited to a Discovery Center event, where they get to know each other and collaborate virtually. Then, they are invited for a face-to-face event, giving them an immersive experience of a ‘day in the life’ at Unilever.
At every stage, there is two-way feedback facility allowing candidates to share insights on their experience of the process as well as receiving feedback on their performance and areas of strength and necessary areas of development. The aim is to help them in their career regardless of whether they are hired at Unilever or not.
Leena Nair, Unilever Chief HR Officer, said:
"From the CV, to the candidate search, to the interview, we're using technology to create a truly interactive experience allowing us to get a more meaningful connection with applicants.
“We know that people increasingly live their lives online and our recruitment process must reflect that. This new process will be faster, simpler and more flexible allowing graduates to fit applying around their lives.
“It is hoped that this innovative approach will give applicants a valuable experience and help us attract new talent to the company helping us in our vision to grow the business, while decoupling our environmental footprint and increasing our positive social impact."
Unilever is one of the world’s leading suppliers of Food, Home, Personal Care and Refreshment products with sales in over 190 countries and reaching 2 billion consumers a day. It has 169,000 employees and generated sales of €53.3 billion in 2015. Over half (58%) of the company’s footprint is in developing and emerging markets. Unilever has more than 400 brands found in homes around the world, including Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s, PG Tips, Ben & Jerry’s, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2016 GlobeScan/SustainAbility annual survey for the sixth year running. Unilever was ranked the most sustainable food and beverage company in Oxfam’s Behind the Brands Scorecard in 2016 for the second year.
Unilever Media Relations