Unilever U.S. Celebrates Latino Self-Expression with New Campaign: #100PorCientoTu
Campaign Brings Together Top Influencers, Style Experts and Live Latin Music Experiences
ENGLEWOOD CLIFFS, NJ (March 3, 2016) - Unilever's U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.
"Latinos are trendsetters, whose personal style is their unique calling card," said Brian Critz, Brand Director, Multicultural for Unilever U.S. "With the #100PorCientoTu campaign, we want to highlight the diversity and dynamism of the Latino community, especially among millennials, whose identity is deeply tied to their culture, self-image and aspirations."
The #100PorCientoTu campaign is partnering with celebrity stylist Leonardo Rocco, celebrity groomer Marcos "Reggae" Smith, international plus-size model and influencer Denise Bidot and other notable influencers to provide beauty and style inspiration. They will share their top beauty and grooming tricks of the trade featuring brands they love like AXE, Caress, Dove, POND's, Suave, TRESemme and Degree.
"I'm thrilled to partner with Unilever on a campaign that encourages individuality," said Denise Bidot, international plus-size model and #100PorCientoTu spokesperson. "Working with brands that are personal favorites and spreading the message of confidence and self-expression is a dream come true."
#100PorcientoTu is celebrating music as a source of inspiration for Latino's style and self-expression by sponsoring Latin music concerts across the country. The campaign kicks-off with award winning urban Latin artist Nicky Jam and his The Fenix Tour in NYC.
Go to 100PorCientoTu.com to learn about the latest beauty and grooming trends and tips from our influencers and experts. Use #100PorCientoTu to ROCK your look and share your style.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Refreshments, Home and Personal Care products with sales in more than 190 countries and reaching 2 billion consumers a day. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $8.5 billion in sales in 2015.
Unilever's Sustainable Living Plan (USLP) commits to:
- Decoupling growth from environmental impact.
- Helping more than a billion people take action to improve their health and well-being.
- Enhancing the livelihoods of millions of people by 2020.
Unilever ranked number one in its sector on the 2015 Dow Jones Sustainability Index.
The entire Unilever global factory network, as well as its U.S. non-manufacturing facilities, have achieved zero non-hazardous waste to landfill status.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
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Melissa Quinones/ Edelman