Unilever U.S. Celebrates Latino Self-Expression with New Campaign: #100PorCientoTu
Campaign Brings Together Top Influencers, Style Experts and Live Latin Music Experiences
ENGLEWOOD CLIFFS, NJ (March 3, 2016) - Unilever's U.S. Personal Care brands are celebrating the diversity and style of U.S. Hispanics with their new #100PorCientoTu campaign that promotes self-expression and individuality.
"Latinos are trendsetters, whose personal style is their unique calling card," said Brian Critz, Brand Director, Multicultural for Unilever U.S. "With the #100PorCientoTu campaign, we want to highlight the diversity and dynamism of the Latino community, especially among millennials, whose identity is deeply tied to their culture, self-image and aspirations."
The #100PorCientoTu campaign is partnering with celebrity stylist Leonardo Rocco, celebrity groomer Marcos "Reggae" Smith, international plus-size model and influencer Denise Bidot and other notable influencers to provide beauty and style inspiration. They will share their top beauty and grooming tricks of the trade featuring brands they love like AXE, Caress, Dove, POND's, Suave, TRESemme and Degree.
"I'm thrilled to partner with Unilever on a campaign that encourages individuality," said Denise Bidot, international plus-size model and #100PorCientoTu spokesperson. "Working with brands that are personal favorites and spreading the message of confidence and self-expression is a dream come true."
#100PorcientoTu is celebrating music as a source of inspiration for Latino's style and self-expression by sponsoring Latin music concerts across the country. The campaign kicks-off with award winning urban Latin artist Nicky Jam and his The Fenix Tour in NYC.
Go to 100PorCientoTu.com to learn about the latest beauty and grooming trends and tips from our influencers and experts. Use #100PorCientoTu to ROCK your look and share your style.
Melissa Quinones/ Edelman