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Dove Celebrates Decades of Women Redefining Beauty on the 60th Anniversary of Its Iconic Beauty Bar


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Dove Releases New Retrospective Video and Limited Edition Beauty Bar to Inspire Women to Continue to #RaisetheBeautyBar for the Next 60 Years

ENGLEWOOD CLIFFS, NJ, (January 10, 2017) - When it comes to beauty over the past 60 years, just about everything has changed. Hairstyle and makeup trends have evolved, but the very definition of beauty continues to widen. Through it all, Dove has been providing the same great superior care and championing real beauty for generations of women.

On the 60th anniversary of the Dove Beauty Bar, Dove will celebrate women redefining beauty over those past six decades. Dove releases a new video showing a retrospective of iconic beauty moments and the Dove brand’s heritage of featuring real women in its ads and caring for their skin. Women have redefined beauty, built confidence, and challenged stereotypes, and it is the brand’s honor to have been by their side since 1957, caring for them every step of the way.

“Women have always been our inspiration. Since we launched the Dove Beauty Bar in 1957, we have been wholly committed to providing superior care to all women and to showing real women and real beauty in our advertising from the start,” said Nick Soukas, Vice President of Marketing for Dove.

“Together with generations of women, Dove has helped widen the definition of beauty, but there’s always more work to be done. We remain committed to redefining beauty, challenging stereotypes, and celebrating what makes women unique for the next 60 years. We hope women everywhere will continue to #RaisetheBeautyBar with us by sharing on social media how they will redefine beauty.”

Dove invites women to shape the movement to redefine beauty further by sharing how they will #RaisetheBeautyBar on Facebook, Twitter, or Instagram. #RaisetheBeautyBar is a way for women to pledge how they will redefine beauty for themselves, for the girls in their lives, or our society more largely. Sharing how one will #RaisetheBeautyBar will be unique and personal for every woman. A #RaisetheBeautyBar pledge might mean embracing your curves, expressing your real beauty and body confidence around the girls in your life, or caring for yourself and others.

For a limited time in January and February, the Dove Beauty Bar, with a superior and mild formula that has remained unchanged since its launch in 1957, will be engraved with the word ‘Care’ to symbolize the superior care Dove has provided women over the past 60 years. Since its inception, Dove has been committed to providing women with products that deliver superior mildness and care. The Dove product range has grown across many categories and countries, but the inspiration behind that first Dove Beauty Bar still lies at the heart of everything the brand does.

The Dove Beauty Bar was a revolution in personal care in 1957, unlike any cleansing product in the market. The Dove Beauty Bar, the #1 Dermatologist recommended bar in the US, is not a soap and doesn’t dry your skin like ordinary soap can. With a patented blend of mild cleansers and its signature ¼ moisturizing cream, the Dove Beauty Bar delivers soft, smooth skin to women around the world. In fact, if you place the Beauty Bars that Dove produces in a year end-to-end, they would wrap around the globe 4.5 times!

The Dove Limited Edition ‘Care’ Beauty Bar is available at food, drug, mass, value, and club retailers.

Dove believes that when women look and feel their best, they feel happier. The Dove Beauty Bar cares for women and their skin, while groundbreaking campaigns, like the Campaign for Real Beauty and Real Beauty Sketches, have inspired women to see the beauty and confidence in themselves and others. Our most rewarding legacy is the Dove Self-Esteem Project, which has delivered self-esteem education to 20 million young people globally, with a goal to reach 20 million more by 2020.

About Dove

Dove®, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care, styling aids and Dove® Men+Care™, developed specially for men. Dove® is available nationwide in food, drug and mass outlet stores.


Kassandra Carrara

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