Lipton Introduces New Wellness Range
Lipton Partners with Strala Yoga founder, Tara Stiles, to Incorporate Wellness into Everyday Life
ENGLEWOOD CLIFFS, N.J. (September 26, 2017) - Lipton® is helping make wellness more accessible for busy people with its new Lipton Wellness range. The new range, made with carefully selected botanicals and blended with essential oils, helps make wellbeing a part of your everyday routine – in just 4-6 minutes of brew time. Enjoy a daily cup or two to supplement your varied balance diet – anytime, anywhere.
The new wellness range is available in five varieties, including:
- Stress Less: A comforting, cozy herbal infusion to help you unwind* featuring cinnamon, chamomile and lavender.
- Detox: This herbal and green infusion is the perfect companion to clean eating* featuring dandelion, nettle and grapefruit.
- Soothe Your Tummy: An herbal infusion for those times your tummy feels less than its best* featuring ginger, peppermint and fennel.
- Bedtime Bliss: An herbal infusion that sings you to sleep, like a lullaby in a cup* with chamomile, mint and orange peel.
- Daily Support: An excellent source of vitamin C, this herbal infusion helps support your body's natural defenses* with turmeric, Echinacea and ginger.
"We're delighted to launch our new Lipton wellness range," said George Hamilton, Tea Director at Unilever. "We know we're all looking for ways to take care of ourselves. Essential oils, supplements and herbs are often part of wellness routines, and now we've found a way to incorporate them that's as simple as brewing a tea bag. From Stress Less to Detox, our range offers a beautifully crafted experience for everyone, everywhere."
To celebrate the launch, Lipton is partnering with Tara Stiles, founder and owner of Strala Yoga, a revolutionary approach to guiding feeling and movement. Strala combines the rich vocabulary of yoga, with the movement and healing wisdom of tai chi, to inspire radiantly healthy wellbeing.
Tara created a series of accessible yoga and wellness tips for Lipton inspired by the new Wellness range. Infused with elements of the Strala Yoga practice, these tips don't require props or a studio, bringing wellbeing to people in their everyday lives.
The new Lipton Wellness range will be available in retailers nationwide beginning in late September with a suggested retail price of $3.99.
For more information on the new Lipton Wellness range, Strala Yoga and Tara Stiles' curated tips for living a happy, healthy and radiant life, please visit www.LiptonTea.com.
*This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
About Lipton Tea
With more than 125 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information, please visit www.Lipton.com.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home Care, Personal Care and Refreshment products with sales in more than 190 countries and reaching 2.5 billion consumers a day.
In the United States, the portfolio includes brand icons such as Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Country Crock, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Seventh Generation, Simple, St. Ives, Suave, Sir Kensington's, Talenti Gelato & Sorbetto, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs approximately 8,000 people in the United States – generating more than $9 billion in sales in 2016.
The Unilever Sustainable Living Plan commits to:
- Helping more than a billion people take action to improve their health and well-being by 2020.
- Halving the environmental impact of our products by 2030.
- Enhancing the livelihoods of millions of people by 2020.
The USLP creates value by driving growth and trust, eliminating costs and reducing risks. The company's sustainable living brands are growing 50% faster than the rest of the business and delivered more than 60% of the company's growth in 2016.
Unilever was ranked number one in its sector in the 2016 Dow Jones Sustainability Index. In the FTSE4Good Index, it achieved the highest environmental score of 5. It led the list of Global Corporate Sustainability Leaders in the 2017 GlobeScan/SustainAbility annual survey for the seventh year running. Unilever has pledged to become carbon positive in its operations by 2030. For more information on Unilever U.S. and its brands visit: www.unileverusa.com.
About Tara Stiles:
Tara Stiles is the founder of Strala, the school for yoga, tai chi, and traditional Chinese medicine. Thousands of guides lead Strala classes, widely known for their easy-going uplifting approach, around the world in studios, gyms, and health clubs, and Strala is practiced by a very large online community in nearly 100 countries. She's also authored several best-selling books, including Yoga Cures, Make Your Own Rules Cookbook, and Strala Yoga, all translated and published in many languages.