ENGLEWOOD CLIFFS, NJ (SEPTEMBER 12, 2019) – Today, Unilever and Walmart launched Bring It to the Bin, a shopper-engagement initiative with Hilary Duff at the helm designed to make it easier than ever for consumers across the country to recycle with ease and confidence. Featuring tips and videos for families on how to easily recycle throughout the home, Bring It to the Bin is one of three powerful steps Unilever is taking to accelerate its action to address plastic packaging waste.
“We know how urgent it is to address the growing plastics waste problem we’re facing and we’re proud to partner with Walmart and Hilary Duff to take a leading role to increase recycling of plastic packaging,” said Amanda Sourry, Unilever North America President. “Through Bring It to the Bin, we will inform and inspire shoppers to join us in our commitment to recycle more. We are significantly reducing the amount of new plastic produced to make our packaging by using 50 percent recycled content across North America this year. With better recycling information and inspiration, shoppers can Bring It to the Bin to help us use more recycled material, keeping it out of landfills and the environment. The urgent need for action on plastics waste can only be met with collective action by companies, consumers and governments.”
Bring it to the Bin features shopper favorites Dove, Hellmann's, Seventh Generation and Love Beauty and Planet, each brand making a commitment to using post-consumer recycled plastic. Unilever’s packaging will also feature clear recycling instructions through How2Recycle labels and contribute to Unilever North America’s sustainability commitments of 50 percent of plastic used in North America being made of recycled content by the end of 2019 and 100 percent of plastic packaging being recyclable, reusable or compostable by 2025.
“As a mom, I always try to set a good example for my kids and that means teaching them to be conscious of their environment and taking an active role in preserving it. We recycle together and make conscious choices to incorporate reusable items into our daily life,” said Hilary Duff. “I hope this initiative inspires other families to recycle a little more each day. One choice you make differently is a step in the right direction for the future of our planet.”