With roots deep in Black culture, courage and natural wisdom, we are the most authentic, aware, aspirational beauty brand in the world.
Since day one, SheaMoisture’s mission has been to invest in, support and empower Black communities.
We pledge to dedicate proceeds from every single purchase as direct investment to Black entrepreneurs. From super-serving Black women to now overserving Black men where they’ve been underserved, we’re proud to reframe personal care as an act of empowerment and commitment to our community. This commitment is part of the brand’s long-standing Community Commerce model, which is rooted in the belief that commerce can bring true economic independence and empowerment to our communities. SheaMoisture is a global beauty leader in the hair care, bath, body, skin care, baby and men’s categories, and is distributed in retailers throughout the world.
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