Unilever makes and sells products under more than 1,000 brand names worldwide. Two billion people use them on any given day. Here is a selection of our top brands, available in many countries, along with the stories behind them.
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Axe helps guys to look, smell and feel more attractive. It comprises a range of body sprays, deodorants, anti-perspirants, shower gels and hair products. First launched in France in 1983, Axe is now used by men in more than 90 countries, from the Americas to Asia.
Dove grew from a moisturising Beauty Bar into a global brand with a range of products: body washes, hand and body lotions, facial cleansers, deodorants, shampoos, conditioners and hair styling. In 2004, Dove began its Campaign for Real Beauty, followed by the creation of the Dove Self-Esteem Fund in 2006. It aims to be “an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel mre confident about themselves”. Dove have created a number of online-only short films, including Daughters (which was also broadcast during the Super Bowl XL), Evolution (which won two awards at the Cannes Lions International Advertising Festival), Onslaught and Amy.
Hellmann’s dates back more than 100 years and was created by German immigrant Richard Hellmann in New York in 1905. Today it is the world’s no. 1 mayonnaise brand. The brand covers a range of products from mayonnaise to ketchup, mustard, salad dressings and table sauces.
Knorr is a food brand with a wide range of soups, stock cubes, bouillons, seasonings and sauces. The brand dates back to 1838 when Carl Heinrich Knorr opened a factory and began experimenting with food drying techniques that could preserve quality, flavour and freshness. It is one of the world‘s largest food brands sold in more than 87 countries around the world.
Lipton is the world’s leading tea brand and is sold in more than 150 countries, providing products ranging from tea bags to bottled iced tea. In 1880, Glasgow-born entrepreneur and innovator Sir Thomas Lipton saw the opportunity to make tea universally accessible with guaranteed quality at affordable prices. He began by purchasing tea estates in Ceylon (now Sri Lanka) and arranged packaging and shipping at low costs. In 1893, he established Thomas J Lipton Co., a tea-packing company with its HQ and factory in Hoboken, New Jersey, US.
Launched in 1989, Magnum was the first hand-held ice cream created as a premium ice cream for adults. Today, Magnum is a leading global brand, selling 1 billion units annually worldwide, and is the biggest of Unilever’s ice cream brands. The ice cream bars are made from quality ingredients to match their premium market positioning.
Pond’s is a skincare brand sold in an affordable price bracket. The brand has a long heritage, dating back to the 1840s when the first product was sold in New York.
TRESemmé is a haircare brand offering salon-quality products for men and women. It has its origins in hair salons, dating back over 60 years, and now has a range of hair-styling products for use at home.
Talenti® first opened as a store-front gelateria in Dallas, TX in 2003, and has since grown into the best-selling packaged gelati in the United States. All Talenti® gelatos and sorbettos are crafted with the same uncompromising commitment to artisanal quality that has distinguished authentic Italian gelato for centuries. The brand offers a uniquely rich experience, using only the finest ingredients - Belgian Chocolate, fresh whole Tahitian vanilla beans from Papua New Guinea, select coconuts from the Philippines, and real Argentine-style dulce de leche are just a few of the many fine ingredients used to create Talenti® gelatos and sorbettos.
In 1859, Robert Chesebrough, a chemist from New York, visited the oil fields of Titusville, Pennsylvania in the US to research to what new materials might be obtained from the fuel. Over the next decade he perfected the formulation of Vaseline petroleum jelly before opening for business in 1870. Vaseline quickly became known for its ability to protect and restore dry and damaged skin, and over the next century it established itself as a skin product found in households around the world.
Ben & Jerry’s was the first ice cream company to use Fairtrade-certified ingredients. It positions itself as unconventional and quirky, with its fun flavour names, and it has strong sustainability credentials. The Ben & Jerry’s story began in 1978, when school friends Ben Cohen and Jerry Greenfield opened their first scoop shop in a renovated Vermont gas station. The brand was acquired by Unilever in 2000. It is available in 33 countries around the globe."
Breyers®, a leader in the ice cream industry, works hard to provide you with great tasting ice cream, variety of options and consistent product innovation.
Captivate those around you with exquisite fragrance and luxuriously silky skin.
Clear was launched in 1979 as a haircare product to tackle problem hair, notably hair with dandruff. Its breakthrough technology, Nutrium 10, combines ten vitamins and mineral nutrients to nourish the scalp and prevent dandruff from returning.
Degree is a personal care brand with a range of deodorants for women and men and is also known in many countries as Rexona.
Available in many countries around the world, Fruttare’s mission is to inspire the freedom to indulge by providing pleasure and health through the natural goodness of fruit without too many calories.
Good Humor is part of Unilever's Heartbrand family of ice creams that are sold in more than 40 countries around the world under many different local names, including Wall's and Algida. Among its products are ice creams that are lower in fat and sugar, and enriched with fruit and calcium, which have been developed through the brand’s innovative food technologies.
I Can’t Believe It’s Not Butter’ was launched in the UK in 1991 by Unilever, having been available in the US since 1986. Over the past 20 years, advertising – featuring the famous Spitting Image ‘cow puppets’ and Ozzy Osbourne – has played an important part in establishing the spread as the definitive impersonator of butter. Easy to spread from the fridge with a buttery taste and with half the saturated fat of butter, it is a tasty, convenient alternative to butter. It is available to buy in the UK & Ireland, US, Canada, Mexico and the Greater Caribbean.
Klondike is an ice cream brand based in the US that is also sold in Canada and Greater Caribbean. The origins of the Klondike bar can be traced back to Switzerland and the Isaly family, who were known for their Fine Dairy Products. William Isaly founded the Isaly Dairy Company at the start of the 1900s. The original Klondike bar was handmade by dipping square slices of ice cream in pans of Swiss milk chocolate.
Lever 2000 is a body care brand that provides deodorants, soap and body wash to the US and Canada. The formulas used in the deodorants hydrate the skin whilst keeping away odour.