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Dove Wants You to Shake Up Your Shower Routine


Average read time: 5 minutes

First premium range offers four scent-sational Plant Milk Cleansing Bars

Packaged product pictures of the new bars collection

Englewood Cliffs, N.J., Feb. 15, 2024 - Today, Dove enters the premium bar space with NEW Dove Plant Milk Cleansing Bars, infused with plant-based milks to provide 24-hours of nourishment and the all-day soft skin you know and love from Dove. True to the Dove legacy of kind-to-skin cleansing and superior moisturization, Dove Plant Milk Cleansing Bars are pH-balanced and as mild as water – made with 100% gentle cleansers and formulas that are also 98% biodegradable.

The collection introduces four scent-sational bars, designed to match your mood and elevate your shower experience:

  • Coconut Milk & Sugar Lychee – A smooth revitalizer, with the creamy, delicious scents of coconut cream & hint of lychee.
  • Macadamia Milk & Willow Lavender – A serenity seeker, with the spa-like scents of wild lavender & vanilla chamomile.
  • Oat Milk & Berry Brulee – A moisture marvel, with the scrumptious scents of juicy berries & hint of brown sugar.
  • Turmeric Milk & Lemon Drop – A glow booster, with the fresh scents of sweet lemon & orange blossom.

“When we first introduced the Dove Beauty Bar in 1957 with our patented blend of mild cleansers and ¼ moisturizing cream, it set the blueprint for gentle skin care,” said Mele Melero, Global Vice President of Dove Skin Cleansing. “When it comes to premium bars, many of the current options out there focus solely on fragrance, with no added benefits. We immediately knew Dove Plant Milk Cleansing Bars could set a new standard for what consumers should expect from a premium bar – an elevated sensorial experience, while providing the superior nourishment you know and love from Dove.”

To celebrate the launch of the new premium collection, Dove will host the #DoveDeluxeBar, a two-day pop-up experience in New York City at Dante West Village, a beloved New York institution. The Deluxe Bar will immerse guests in the sensorial world of NEW Dove Plant Milk Cleansing Bars and the key ingredients that inspired each delicious fragrance. Dove partnered with award-winning Dante mixologist Renato Tonelli to curate premium shower cocktail & mocktail recipes to be served on-site, each inspired by the four Dove Plant Milk Cleansing Bars, including:

  • Dreamy & Steamy – inspired by the Coconut Milk & Sugar Lychee Plant Milk Cleansing Bar, coconut and lychee flavoring is paired together in a Daiquiri style recipe of rum and vodka, with citric acid for a clean and crisp finish.
  • Scent-sational Spritz – inspired by the Macadamia Milk & Willow Lavender Plant Milk Cleansing Bar, this recipe is a new take on a Gin & Tonic, combining floral notes from lavender water spray with nutty flavors from Frangelico liqueur.
  • Bathtime Bubbles – inspired by the Turmeric Milk & Lemon Drop Plant Milk Cleansing Bar, this shower bevy is a twist on a Sour, with tequila as the base, infused with fresh turmeric to give a bright yellow color and flavor. Will also be available as a mocktail.
  • Shower Cap – inspired by the Oat Milk & Berry Brulee Plant Milk Cleansing Bar, Iichiko is infused with toasted oats to give an oat flavor to this twist on a Whiskey Negroni, while Lillet Rosè and Cocchi Rosa add fortified wine-like berry flavors.

“When we looked at the distinct fragrances and sensorial experiences Dove had to offer in its new Plant Milk Cleansing Bars, it was an exciting challenge that tested our creativity,” said Renato Tonelli, Beverage Training Director at Dante. “Finding the right style of cocktail – whether it was shaken, stirred, or spritz – was the first step to curating the recipes. Just by looking at the flavors themselves, we could clearly see which style of cocktail would best represent each bar. Coconut Milk & Sugar Lychee are tropical flavors that work well in a Daiquiri. Macadamia Milk & Willow Lavender have floral qualities that can express themselves best in a Spritz. Oat Milk & Berry Brulee possess flavors that fit the bittersweet qualities of a Negroni, and finally, Turmeric Milk & Lemon Drop clearly screamed Lemon Drop. Together, we’ve created a diverse range of cocktails, each presented differently to highlight the best qualities and elevated experience of Dove Plant Milk Cleansing Bars.”

The #DoveDeluxeBar will pop-up at Dante West Village (551 Hudson St., New York, New York 10014), and be open to the public, ages 21+, from 7:00 PM to 9:00 PM on Thursday, February 22, and 12:00 PM to 9:00 PM on Friday, February 23.

Attendees can raise a glass to a shower worth celebrating at the #DoveDeluxeBar and take home complimentary samples from the new collection. Advance RSVP is required with hourly time slots via, as space is limited; walk-ins are welcome when capacity allows.

For those who can’t join in person, create your own shower bevy at home and tag @dove and #DoveDeluxeBar to show off your own sips n’ suds routine, featuring your favorite Dove Plant Milk Cleansing Bar!

Dove Plant Milk Cleansing Bars are now available in-stores and online at, and will be available nationwide at mass retailers beginning March 2024. SRP: $5.99 each (5oz.)

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