Skip to content

Unilever Personal Care brands partner CONMEBOL Copa América USA 2024™


Average read time: 2 minutes

This marks the first time Unilever has sponsored the tournament.

Black and white logos of Unilever and CONMEBOL Copa América USA 2024

Unilever has officially announced its partnership with CONMEBOL Copa América USA 2024™, with four Personal Care brands named as Official Sponsors. Axe, Degree, Dove, and Dove Men+Care will be integrated throughout the tournament, which will span 14 cities in the United States from June 20 to July 14. The partnership aligns with our Personal Care portfolio and ambition to drive confidence and inclusivity in sports.

The 48th edition of CONMEBOL Copa América USA 2024™ will see 16 teams compete over the course of 24 days. This edition of the tournament will return to the United States for the first time since 2016, where Copa América Centenario set a new record in attendance with nearly 1.5 million fans. Argentina returns as the defending champions, with Lionel Messi and company opening the tournament at Mercedes-Benz Stadium in Atlanta, GA, against Canada.

Underscoring the significance and excitement surrounding the tournament, Unilever's Personal Care brands will meet fans both inside and outside stadiums this summer. Through a blend of retail promotions, digital activations and stadium experiences, Axe, Degree, Dove and Dove Men+Care will honor the energy and emotion that all fans bring when the competition begins.

“Working with the CONMEBOL Copa América USA 2024™, our brands will connect with an enormous and highly engaged audience. This is a significant opportunity to engage a growing audience of soccer fans, demonstrate relevance, and build brand power, while promoting sports for future generations of athletes,” says Fabian Garcia, Personal Care President at Unilever.

"Having Unilever as a partner provides us with the opportunity to connect with fans and athletes in a different way, where we invite everyone to feel greatness through brands that enhance their well-being. We’re very excited about all the upcoming joint actions that will give our fans the opportunity to live one-of-a-kind experiences all over the continent," said José Astigarraga, CONMEBOL’s Secretary General.

Media contacts:


Back to top