HOBOKEN, N.J., April 15, 2026 — Starting today, AXE is giving fans across the U.S. the chance to win a once-in-a-lifetime date to the FIFA World Cup 26™ through its new TikTok sweepstakes. With 82 tickets spread across seven matches and a grand prize of two tickets to a private, star-studded suite at the Miami Quarter-Final, fans across the country have better odds than ever at scoring an unforgettable FIFA World Cup 26™ experience. AXE is even giving winners a $2,000 electronic gift card to help cover travel and lodging.
To enter for a chance to win, fans only need to 1) Record a video of themselves asking someone out in their most over-the-top FIFA World Cup 26™ fan fit 2) Show or mention AXE in their content. 3) Tag @AXE_US and add #AXExFIFAWORLDCUP26 and #Sweepstakes when you upload to TIkTok. AXE wants fans to get out into the wild and prove that their scent can spark all the confidence they need to make a connection. You can still rep your team and score a date, because with AXE, all you need is to smell your best, even if you look your worst.
The sweepstakes, now live on TikTok, launches alongside the debut of new AXE x FIFA World Cup 26™ limited-edition products, featuring the brand’s next-generation spray technology for a more precise, controlled application and a new and improved body wash formula designed to deliver long-lasting freshness and confidence in every drop. Developed with consumer feedback in mind, the new body spray helps prevent overspraying while creating a lighter, more subtle scent profile, while the upgraded body wash formula is gentler on skin and offers a more elevated sensory experience - together marking a new era in AXE grooming.
To bring the sweepstakes to life and make participation easy to execute, AXE tapped popular content creation group, The Pointer Brothers, to star in the brand campaign. The duo use their signature humor to show viewers how the sweepstakes works and how to enter. Fans can follow @AXE on TikTok to check out the campaign and stay up-to-date on the latest sweepstakes news.
“The excitement surrounding FIFA World Cup 26™ presents a massive opportunity for connection among young people,” said Dolores Assalini, Head of AXE US. “Whether you’re watching with friends or in the stadium, the social energy of the tournament creates moments that bring people together. Through this sweepstakes, AXE is helping fans put themselves out there and be part of that experience, showing up with confidence, a sense of humor, and the boldness to make a connection.”
The sweepstakes officially begins on April 15th and runs through May 31, 2026. Participants may submit one entry per person per day using a public TikTok account that they own and must show or mention AXE in the video, tag @AXE_US, and include the hashtags #AXEFIFAWORLDCUP26 and #SWEEPSTAKES to receive one entry into the random drawing.
The new AXE x FIFA World Cup 26™ limited-edition products are available in the below variants, ranging from $5.97-$7.98 RRP and are available at Walmart.
Body Sprays:
- Midnight Amber: This newly launched scent smells like a velvet night sky in a bottle, with notes of hazelnut, sandalwood, and vanilla.
- Cherry Spritz: A juicy mic drop with notes of red apple and amber.
- Black Vanilla: Dessert with an edge with notes of vanilla, orange, and sandalwood.
- Blue Lavender: A chill breeze wrapped in confidence with notes of lavender, mint, and amber.
Body Wash:
- Coconut Crusader: AXE’s newest body wash fragrance that smells like kicking off your island escape — with notes of creamy coconut and zesty pineapple.