News

Vaseline Verified saw Unilever scientists test Vaseline beauty and lifestyle tips that were taking off on social media. Now these social-first viral hacks are sparking creator-inspired product launches, partnerships and growth.

TRESemmé Professional has just launched in the UK & Ireland, redefining the brand with premium, high-performance haircare, advanced proprietary technology and unmissable social-first, influencer marketing.

The annual Cannes Lions International Festival of Creativity is where the new benchmark for global creative excellence is set. This year, Unilever brands received 35 awards. Here’s a run-down of the campaigns that won and the insights behind them.

As Chief Growth & Transformation Officer for Unilever’s €13.2 billion Personal Care business group, Rani Al Hajji leads category growth, customer strategy and brand experience. Here he shares how marketing is growing some of our biggest brands.

In today’s world of infinite content and algorithmic distribution, brands grow by creating ideas communities choose to pass on. At Cannes Lions 2026, Unilever’s Chief Marketing Officer Leandro Barreto explores the new frontier of demand generation.

Unilever’s Chief Digital & Technology Officer, Sam Kini, shares how AI is unlocking insights and business agility across the value chain to drive product innovation and smarter, faster decisions to better serve consumers and deliver growth.

Unilever is connecting brands with fans for its biggest-ever sports sponsorship at the FIFA World Cup 2026™. From stadiums to stores to online streams, Personal Care is turning match-day passion into brand engagement beyond the final whistle.

Building on its existing collaboration, Unilever is partnering with Accenture to scale smarter manufacturing, rolling out more than 40 new digital twins across its network over the next 18 months.

The center brings science, technology, and culture together to set a new standard for innovation excellence.

At the heart of Unilever’s fast-growing digital commerce model is a focus on meeting and exceeding consumer expectations. Here’s how this AI-powered, customer-first approach is driving growth for our brands.

When it comes to the recipes we search for and the foods we buy, algorithms are increasingly fuelling our choices. Here’s how our €12.9 billion Foods business is leveraging AI to keep its brands unmissable.

Dove handed Redditors its new hair mask and promised to publish the first 50 reviews unedited. No filter, just radical transparency at scale. Emily Barfoot, Head of Dove US for Beauty & Wellbeing, tells us more about the campaign.