News

With countless Vaseline hacks on social media, how do consumers know which ones work? Enter Unilever’s R&D experts – skincare scientists who have been putting hundreds of viral tips to the test. Here’s how they did it.

Research is showing that businesses that prioritise frontline teams are gaining a competitive edge in manufacturing. We look at how talent transformation is driving growth, operational excellence and productivity in our factories around the world.

Magnum is hitting the sweet spot with Gen Z consumers by leveraging social media insights to understand what consumers want. From premium products to pop icons, find out how the Power Brand is tapping into the zeitgeist to win new audiences.

With a legacy spanning more than 150 years, Vaseline remains an undisputed beauty icon – and it’s not standing still. The Unilever Power Brand is winning growth by engaging with new audiences through viral moments and smart social-first campaigns. Here’s how.

From our marketing to R&D and supply chains, a social-first approach is shaping the future at Unilever. Here, Aaron Rajan, Consumer Technology VP, explains how Unilever is adopting this mindset by leveraging AI and technology to drive growth.

What is premiumisation? What do we mean by masstige? And how are innovation, branding and desire driving growth for our brands? Unilever Beauty & Wellbeing’s Chief Marketing Officer Leandro Barreto shares his answers…

Fresh from her keynote address at the Cannes Lions International Festival of Creativity, Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, discusses how we’re transforming our approach to marketing to deliver what we call Desire at Scale.

Regenerative agriculture can help restore soil health, conserve water and enhance biodiversity. It’s also a strategic imperative for our business. Learn how we’re working with farmers and suppliers to build a more resilient food supply chain.

Dove’s Damage Repair line positions the brand as the expert in damaged hair repair. We caught up with one of the scientists who developed its patented technology to find out how it works. Read more in this interview.

Groundbreaking research reveals for the first time that the skin microbiome on four skin areas – the face, scalp, forearm and underarm – is associated with psychological wellbeing. The Unilever team behind the discovery explain their findings.

Dove is transforming its hair care range, with breakthrough patented hair repair technology, high-end packaging and social-first marketing. Find out how the Dove Damage Therapy range is reshaping the brand’s hair portfolio.

Unilever is a partner in 100+ Accelerator, which matches FMCG companies with start-ups to find supply chain and R&D sustainability solutions. Read how a pilot using liquid technology and AI helped us save time, water, energy and significant costs.