Ever struggled to get that last drop out of your shampoo bottle? Frowned at the remnants of a laundry tablet still clinging to your washing machine drawer? Or discovered an ice cream that you can’t get enough of, and wish you could try it in a smorgasbord of flavors? We hear you. And we’re working on it.
We want to know what you think of our products – the good and the bad. What you struggle with, what you’re hooked on, how you’d like things to change, and where we can make a difference for you.
That’s why we have launched a concept called the Digital Voice of the Consumer. It means that we’re constantly reviewing the feedback people kindly provide on our brands – through our consumer engagement centers, product ratings and reviews on social media, for example. And then we act fast.
We’re taking your feedback and making sure it reaches the right people, so we can rapidly respond to any issue you have with our products. It means if there’s a problem with product quality across any of our brands, we can move quickly to put it right.
“I strongly believe that creating a positive experience for consumers every time they interact with our products is a key element to drive business growth,” says Unilever’s Chief Quality Officer Sabina Krzystolik.
“Digital Voice of the Consumer is an opportunity to have instantaneous, real-time consumer feedback available to everyone across the business – from the people who make strategic long-term business decisions to the people who design and make our products.”