Reducing Plastic: Same Product, Less Packaging

Aside from improving the recyclability of our products and increasing the amount of recycled materials in our packaging, we are also focused on cutting down the amount of plastic we use in general. Globally, we’re committed to reducing our use of virgin plastic by 100,000 metric tons by 2025! To ensure that we hit this pretty ambitious target, we’ve already got our brand teams on the job, who are busy innovating around their plastic use.

A pull-quote that says, “Reducing our virgin plastic use by 100,000 metric tons by 2025.”

Leading the pack: rethinking our approach to packaging

  • Love Beauty and Planet created its own shampoo bars. As these come in a solid form, they require less packaging and less space.
  • Seventh Generation Easy Dose Laundry Detergent bottle uses 60% less plastic, 50% less water, and is 75% lighter than the brand’s 100 fl. oz. bottle.
  • In 2019, Ben & Jerry’s committed to removing single-use plastics from its Scoop Shops. Since then the transition has been completed for straws and spoons. Next on the agenda? Plastic cups and lids! Which should be addressed by the end of 2020.
  • Simple’s new on-the-go format for its Micellar Cleansing Water Pouch uses 62% less plastic than the original 50ML version.
  • The Right to Shower’s bar soap uses packaging made from recycled paperboard, rather than plastic.
  • We’re proud to have several of our brands participating in the Loop pilot in North America. This is a way to purchase the brands you know and love in refillable containers. Dove, Hellmann’s, Love Beauty and Planet, Love Home and Planet, REN Clean Skincare, and Seventh Generation have all embraced the challenge to redefine how consumers access the brands they love while eliminating single-use plastic waste. Just another step on the journey toward more sustainable and responsible packaging.

Reducing our packaging may seem like small changes, but it’s the small changes that add up to make the biggest differences. And by picking products that use recycled, reduced, or no plastic packaging, you’re playing your own small part towards making a big difference.

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