Marketing shared services
Laura Klauberg and Lisa Klauser to lead new capability designed to build excellence in marketing.
Englewood Cliffs, N.J. -- Unilever United States today announced the creation of its new Marketing Services and Brand Building with Customer Organizations. Laura Klauberg, most recently head of global marketing for Unilever Cosmetics International has been named Vice President, Marketing Shared Services, and Lisa Klauser, currently Vice President Integrated Marketing Capability, Unilever Foods, has been named Vice President Brand Building with Customers. The two groups will draw upon best practices from across the company to build excellence in marketing and create a single way of operating across the region.
"Laura and Lisa will work to lead Unilever's charge in developing these new capabilities," said Michael Polk, Unilever Group VP, Foods NA. "As Unilever comes together as one company in the United States, these new organizations will play a critical role in driving the growth of our total portfolio. We're looking for these teams to unlock new ideas and approaches that accelerate both category and brand growth."
This move is another in a series of changes as Unilever organizes to win in the marketplace by bringing the best of the Unilever Foods and Unilever Home and Personal Care businesses together as one.
"The new marketing organizations will help us further leverage Unilever’s scale, enhance our key capabilities and accelerate growth in North America, said Alan Jope, Unilever Group VP, Home and Personal Care NA. "Laura’s and Lisa’s unique and diverse marketing experience, makes them the ideal team to build this new capability. The opportunities are limitless and we’re excited about exploring the possibilities."
Working closely together, the two teams are out to develop unparalleled marketing solutions for consumers and customers.
Under Laura Klauberg's leadership, the Marketing Shared Services group will support both Brand Building and Brand Development by delivering enhanced capabilities in the areas of integrated marketing, media planning and buying, visual branding, marketing learning, and consumer services. The mission of the group is to deliver bold, new, highly integrated marketing communication plans, which engage the consumer in unprecedented ways at every touchpoint.
Under Lisa Klauser's leadership, the Customer Solutions group will partner with Unilever customers to revolutionize the understanding of shoppers and provide innovative retail experiences that delight consumers. The team will leverage the scale of Unilever to infuse growth into categories and grow market share for Unilever brands. The capability areas Lisa is responsible for are: Shopper Insights and Analytics, Category Management, Marketing with Customers and Consumer Relationship Marketing.
Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
In the United States these brands include recognized names such as: Axe, "all," Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim·Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico – generating approximately $10 billion in sales in 2004.
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