Mojo Master™, the first virtual fantasy game of seduction

Developed for AXE by WildTangent, Mojo Master unlocks the mysteries of virtual girls using humorous and outrageous, over-the-top moves.

Chicago, I.L. -- Mojo Master™ is the first virtual fantasy game of seduction presented by AXE Unlimited™, the ultimate new product line that is for guys who are at the top of their game. The game launches online today and is now available to play at mojomastergame.com, FREE for guys ages 17 and older. Today is the first chance for players to begin honing their mojo skills and test them against dozens of gorgeous virtual girls, all set in a rich 3-D game world where guys use the ultimate Playbook of moves to approach women in ways they might never dream of in real life.

For players who want to experience all the cool surprises in the game, this July, players will gain access to all 28 seductive venues and encounter all 100 unique girls, for a chance to become a true Mojo Master. In August, return once again, and players will be able to put their mojo moves to the ultimate test against other competitors in “Playa versus Playa” mode.”

Development of the game began when Conductor, a content developer based in Santa Monica, was hired in the fall of 2004 by Unilever’s AXE brand team to help launch AXE Unlimited – the newest fragrance in the AXE portfolio, slated for release summer of 2005. Conductor engaged WildTangent, the industry leader and publisher of online games, to co-develop a natural evolution of AXE’s brand promise into the ultimate virtual game of seduction.

“Mojo Master is a deep, feature-rich, console-quality downloadable game that introduces the best cross-breed of two hit genres, simulation and role-playing, all for free,” said Alex St. John, chief executive officer and founder of WildTangent. “Mojo Master is the most ambitious development of branded entertainment that any marketer has ever undertaken and we’re delighted to finally unleash it for gamers to play.”

How it works

Mojo Master offers an over-the-top, humorous look at how guys and girls play the game of seduction. As the game progresses, girls get a lot tougher to attract and guys have to work all their mojo magic if they plan to win over all 100 girls, including übergirl Tiffany Fallon -- 2005 Playboy Playmate of the Year.

During the game, players travel the country deploying hundreds of moves in 7 cities and 28 venues. When guys in the game meet a new girl, the guys rely on the game's Seduction Compass to choose the right move for the right situation.

The Seduction Compass describes girls using five elements - Light, Fire, Earth, Ice, and Shadow—that represent the different physical and mental types exhibited by the game’s 100 brazenly gorgeous 3D-rendered girls. When a player is successful with the move he selects, he collects the phone number of the girl and adds it to his personal mobile phone book. Talented players eventually will face their final challenge with the ultimate girl. If they pass this final test, the player will truly be a Mojo Master.

“AXE is all about seduction and the Mojo Master game creates the ultimate fantasy playground about the seduction world, which nobody has attempted before,” says Kevin George, marketing director, Unilever-deodorants. “It's a real and virtual manifestation of the AXE lifestyle and brand promise, and delivers an entertaining experience for the AXE guy.”

AXE deodorant bodyspray

AXE, the maker of guys grooming products, leaves guys smelling great so they can concentrate on more important things – like how to get the girl. While AXE is best known for its deodorant bodyspray, it’s also available in anti-perspirant, deodorant and, new in 2005, shower gel. Nine scents make up the AXE fragrance family, including Unlimited, Touch, Essence, Phoenix, Tsunami, Kilo, Orion, Apollo and Voodoo. AXE products are available at food, drug and mass outlets at a suggested retail price of between $3.99 and $4.99.

About WildTangent

WildTangent, based in Redmond, Wash., is the leading online game publisher. Founded in 1998, the company's Web Driver platform leverages DirectX technology to enable the development of high-quality games that can be delivered and played over the Internet. With more than 100 million downloads, Web Driver is the most ubiquitous online gaming platform on the market today. WildTangent can be found online at http://www.wildtangent.com/.

About conductor

Conductor is a unique brand storytelling resource that partners with content developers like WildTangent to orchestrate communications solutions for a wide variety of consumer and business-to-business clients. The resulting programs build deep emotional relationships between brands and consumers that deliver sustainable competitive advantages for marketers.

About Unilever

Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry's, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Eternity by Calvin Klein, Hellmann's, Lipton, Knorr, Popsicle, Promise, Q-Tips, Skippy, Slim·Fast, Snuggle, Suave and Vaseline. All of the preceding brand names are registered trademarks of Unilever. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs more than 15,000 people in 74 office and manufacturing sites in 24 states and Puerto Rico – generating approximately $10 billion in sales in 2004. For more information visit www.unileverusa.com

Unilever United States, Inc.

Unilever US, Inc
800 Sylvan Avenue
Englewood Cliffs
NJ 07632
USA

+1 201 894 7760

MediaRelations.usa@unilever.com

Back to top