Unilever to make Country Crock® Soft Spreads trans-fat-free
Reformulation adds nutritional benefits while preserving the “country fresh taste” of America’s best-loved soft spreads.
Unilever North America announced today it is converting Shedd’s Spread Country Crock® regular and Country Crock Churn Style soft spreads to a trans-fat-free formulation. The new products, which are already available in a large portion of the country, will be expanded to remaining sections in early 2006.
The company said the new trans fat free Country Crock spreads, a line that’s already primarily trans-fat-free, will offer important nutrition benefits to consumers while preserving the signature “country fresh taste” that millions have come to know and love.
“The Country Crock reformulation is part of our overall strategy to create great-tasting products that spread as smoothly as ever and are superb choices for health-conscious consumers,” said Keith Bobier, Unilever Senior Marketing Director, Shedd’s Spread Country Crock, NA. “Our trans-fat-free Country Crock products give consumers even greater flexibility in managing their diets while allowing them to enjoy the smooth texture and taste of a high-quality, high-performing soft spread.”
By year-end, Shedd’s Spread Country Crock® Regular and Shedd’s Spread Country Crock® Churn Style will join other products in the Country Crock® line which are already trans-fat-free, including Shedd’s Spread Country Crock® Light, Shedd’s Spread Country Crock® Plus Calcium & Vitamins, and Shedd’s Spread Country Crock® Plus Yogurt. Trans fat free Shedd’s Spread Country Crock® Regular soft spread is already available in grocery retailers across the Northeast and in Virginia and Ohio.
As the leading manufacturer of spreads in the U.S., Unilever is continuing to reduce fat, trans fat and saturated fat in its portfolio of products. The company already markets several trans-fat-free spreads. Among them are the entire soft line of “I Can’t Believe It’s Not Butter!,” the nation’s largest selling premium spread, as well as Promise®, Take Control®, and Brummel & Brown®.
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