Sunsilk™ hosts the ultimate "coming out" party
Mario Cantone introduces the hottest new threesomes
NEW YORK (July 13, 2006) – Tonight, "Sex and the City’s" Mario Cantone will host a "Coming Out" party for the hottest new threesomes to hit the scene. Sunsilk’s new three-part Collections and the Sunsilk Hairapy Guys.
Curly? Flat? Frizzy? Kiss those hair dramas goodbye. Sunsilk is here to help girls say "Cya L8r" to their most frustrating hair problems. Sunsilk features eight new hair care Collections, which include shampoos, conditioners and a new secret weapon called the 24/7 Creme. One of the world's biggest hair care brands, Sunsilk solves girls hair problems in more than 80 countries, and now women in the U.S. will also have the Sunsilk advantage.
Sunsilk is going to give girls more than just great looking hair; only Sunsilk gives girls Hairapy. Hairapy is where hair meets therapy and it's how Sunsilk will help girls laugh away their hair and life problems. Sunsilk will bring Hairapy to girls across the country via the Hairapy Guys – three fun-loving guys, Robbie Laughlin, Ethan Mechare and Micah McCain, who will tell it to girls straight. They are not hair stylists and they are not therapists, but they are hilarious and they are standing by to help girls laugh at their “crisis du jour."
Every girl's favorite form of Hairapy is a great party and that's exactly what Sunsilk will host for its U.S. launch. The Plumm, owned by Chris Noth, Samantha Ronson, Joey McIntyre, Damon Dash, Simon Rex and Petra Nemcova, will be the spot for this VIP event. DJ Paul Sevigny will also spin the tunes as celebrities dance the night away.
Who better to introduce Sunsilk and the Hairapy Guys than the original Hairapy Guy himself, Mario Cantone.
"The inspiration for Hairapy actually came from my role as Anthony on "Sex and the City" and I am honored to be the voice of the Sunsilk advertising and to host the coming out party," said Cantone. "The good news for girls everywhere - whether they are in the midst of a mini dating crisis, need a quick hair fix or just need to know what the best shoes are to match the bag, the Sunsilk Hairapy Guys are here to save the day."
The first stop for the Sunsilk Hairapy Guys is to deliver Hairapy to girls on VH1 where they will guest commentate on two episodes of "Best Week Ever" beginning next week. In August, get ready as they dish the dirt on the latest lovelies to appear on "Flavor of Love 2." In addition, they'll host their very own online "Coming Out" party on gethairapy.com on Friday, July 28th from 8:00 – 10:00 p.m. EST. Girls can get a quick dose of Hairapy 24/7 on gethairapy.com
Sunsilk is available nationwide, for an average retail price of $3.59 per unit.
Unilever [NYSE: UL, UN], one of the world's largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.
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