Unilever to integrate North American Ice Cream Customer Development
Unilever Americas announces to integrate the North American Unilever Ice Cream Customer Development organization into the company’s existing U.S. and Canadian operating units.
EnglewoodCliffs, NJ – Unilever Americas announced today that it is integrating the North American Unilever Ice Cream Customer Development organization into the company’s existing U.S. and Canadian operating units in order to leverage the full resources and expertise of the combined organization and drive competitive advantage for the Ice Cream business in the U.S. and Canada. The new organization is effective Oct. 1, 2007.
“Ice Cream is one of the most important categories in Unilever’s portfolio,” said Michael B. Polk, President of Unilever Americas. “Today, we have announced the integration of our North American Ice Cream and our Foods and Home and Personal Care Customer Development organizations in the U.S. and Canada. This integration will better enable us to bring additional resources in customer marketing, category management, and shopper insight to the Ice Cream category. We will retain the dedicated selling capability we have in Ice Cream while leveraging our full portfolio to develop integrated business plans with our retail partners.”
Under the company’s One Unilever agenda, this integration is consistent with the move to one operating company per country and Unilever’s goal to maximize go-to-market opportunities. It is also the next logical step in the evolution of the business, following the successful integration of the Foods and Home and Personal Care Customer Development teams in the fall of 2005.
The company also announced its intention to study further opportunities to drive synergies between the existing Foods and Home and Personal Care business units in the U.S. and Canada and the North American Ice Cream business unit.
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