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Unilever to Phase-Out the smart choices program logo

Unilever to Phase-Out the Smart Choices Program Logo While Awaiting FDA Guidance on Future Labeling

Englewood Cliffs, NJ, October 26, 2009 –Unilever has long been committed to clear, transparent nutritional information for consumers, and therefore welcomes the U.S. Food and Drug Administration’s (FDA) announced plans to develop standardized criteria on which future front-of-package nutrition or shelf labeling will be based.

In light of the FDA’s announcement, Unilever has decided to transition out of the current Smart Choices Program (SCP) logo. Unilever awaits FDA’s direction on futurefront-of-package nutrition labeling.

Unilever will continue to support the SCP coalition’s nutritional and scientific efforts while awaiting FDA guidance.

Unilever United States, Inc.

Unilever US, Inc
800 Sylvan Avenue
Englewood Cliffs
NJ 07632
USA

+1 201 894 7760

MediaRelations.usa@unilever.com

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