DOVE® Men+Care shows fans Never-Before-Seen Moments
Today three of the world's most renowned and respected Major League Baseball personalities are revealing their own untold stories and personal journeys.
Englewood Cliffs, NJ – June 15, 2010 – Today three of the world's most renowned and respected Major League Baseball personalities are revealing their own untold stories and personal journeys to comfort in a series of entertaining :90 second videos by DOVE® Men+Care. The videos showcase the real life unsung moments, cherished memories and personal milestones that helped St. Louis Slugger Albert Pujols, New York Pitcher Andy Pettitte and renowned manager Joe Girardi become comfortable in their own skin – on and off the field. The new campaign is inspired by the 2010 Dove Men+Care Super Bowl commercial, "Manthem," which featured one man's journey of unsung moments from birth to fatherhood in a montage of scenes set to the "William Tell Overture." The series, starting with today's premiere of Albert Pujols "Journey to Comfort," are available on www.dovemencare.com
"My fans get to see my commitment to the game every time I step onto the field, but that's only a part of who I am as a man," said Pujols. "Dove Men+Care has given me the chance to share the moments behind my personal journey that have taught me the true meaning of total comfort."
The Journey to Comfort
For the first time ever, Pujols, Pettitte and Girardi reveal the experiences from their childhood, awkward teenage years, and other life stages that have led them to a time when they can take others' expectations in stride and define their own success. From Albert playing it smooth the first time he met his wife, to Andy adjusting from life in Texas to the bright lights of New York, each story celebrates the journey that shaped each player into the man he is today.
"Whether it's Albert locked in his batting stance, Andy staring into the catcher's glove or Joe controlling the flow of a game, baseball fans have come to recognize how comfortable these guys are on the diamond," said Rob Candelino, Marketing Director Personal Wash US, Unilever. "The Dove Men+Care campaign takes a different look at these players and shows fans the stories and milestones these men have experienced on their journeys to finding comfort as husbands, dads, and friends."
Following the launch of the Albert Pujols' "Journey to Comfort" video today, Andy Pettitte's "Journey to Comfort" video launches on July 9 and Joe Girardi's is available July 15. Fans can view longer form versions of all three videos and special behind-the-scenes footage of Pujols, Pettitte and Girardi at home with their families by visiting www.dovemencare.com
The Ultimate Baseball Experience
The ultimate baseball fan can enter a sweepstakes to win a once in a lifetime experience to meet Albert Pujols and watch batting practice from the field. Included in the grand-prize is a three day, two night trip for up to four guests. Others winners will receive autographed baseball gear. The sweepstakes run through June 15 – July 18, 2010. Visit www.dovemencare.com to enter.
Total Skin Comfort
The Dove Men+Care collection includes: Men+Care Body and Face Wash, Men+Care Body and Face Bar, and the Active Clean Shower Tool. Men+Care Body and Face Wash is available in Clean Comfort, Extra Fresh and Deep Clean. It is the only men's body wash with ultra-light MICROMOISTURE technology, a unique gel that activates on skin during lather to guard against discomfort. Using it with the Active Clean Shower Tool, created to deliver maximum lather and scrub, helps provide an even better body wash experience.
The Men+Care Body and Face Bar is available in Extra Fresh and Deep Clean. It thoroughly cleanses skin and rinses off easily while fighting dryness with Dove signature 1/4 moisturizing cream. The Body and Face Wash and the Body and Face Bar are dermatologist-recommended. For more information about all of the Dove Men+Care products, visit www.dovemencare.com
Dove, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove product(1), which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care and styling aids. Dove Men+Care™ is the newest range of products from Dove, developed specially for men. Dove is available nationwide in food, drug and mass outlet stores.
About Unilever North America
Unilever works to create a better future every day. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Each day, around the world, we serve over two billion consumers. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann's, Klondike, Knorr, Lipton, Omo, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2009. For more information, visit www.unileverusa.com www.unilever.ca or www.unilevercaribbean.com
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(1) AC Nielsen (2004)