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Hellmann's® launches light recipe with cage-free eggs

As part of its ongoing commitment to “Real Food” using simple ingredients, Hellmann’s® announced that its Light Mayonnaise will feature 100% certified cage-free eggs.

Englewood Cliffs, NJ, February 24, 2010 – As part of its ongoing commitment to “Real Food” using simple ingredients, Hellmann’s® – America’s favorite mayonnaise brand – today announced that its Light Mayonnaise recipe in North America will feature 100% certified cage-free eggs in the United States.

“Hellmann’s® is made from real, simple ingredients – vinegar, oils rich in Omega 3 and Omega 6, and eggs,” said Jamey Fish, Hellmann’s senior brand manager. “Hellmann’s® understands that people are increasingly attuned to what’s in their food and where it comes from and that’s why Hellmann’s® Light is now moving to 100% cage-free eggs, keeping with the brand’s commitment to ‘Real Food’ using simple ingredients.”

With the same great taste but half the fat and calories of Real mayonnaise, Hellmann’s® Light is the brand’s second most popular selling recipe and will be the first in the Hellmann’s® line to contain cage-free eggs. The product is rolling out in stores now. Hellmann’s® intends to change all its mayonnaise products to cage-free eggs over time.

Hellmann’s® Light Mayonnaise is the first consumer product of its stature and volume in the packaged foods industry to use 100% cage-free eggs – which equates to approximately 3.5 million pounds of eggs. Eggs used in Hellmann’s® Light Mayonnaise (and other recipes) will be ‘American Humane Certified,’ ( www.thehumanetouch.org ) a certification program administered by the American Humane Association (AHA), the leading certifier of cage-free eggs in the U.S.

Hellmann’s aspires to change all of its ‘Real Food’ mayonnaise recipes – Real, Canola Cholesterol Free, Olive Oil, and Low Fat Mayonnaise Dressings – to cage-free eggs once a certifiable and consistent supply become available in North America.

About Hellmann's®

Hellmann's® Mayonnaise – known as Best Foods® West of the Rockies – is America's favorite mayonnaise brand. Its great taste enhances the flavor of many foods including fish, chicken, grains, vegetables and salads. Hellmann’s® Mayonnaise is real food made from simple ingredients, like eggs, oil and vinegar. For more information, please visit http://www.hellmanns.com/light/

Sarah Mills/Weber Shandwick

T: +1 202 585 2084

smills@webershandwick.com

Mary Johnson/Weber Shandwick

T: +1 212 445 8149

mjohnson@webershandwick.com

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