Ben & Jerry's Global Free Cone Day on April 12!

New Flavors, More Fair Trade Certified Ingredients and New Free Cone Day App Highlight Annual Give-Away to Say “Thanks”

Burlington, VT (April 10, 2011) - You don’t need to search for it online. It’s true. Ben & Jerry’s gives away free ice cream! The annual event is a way to say thanks to those who have supported the company since the beginning. To continue the tradition, Ben & Jerry’s outlets across the globe will open their doors from noon – 8 p.m. on Tuesday, April 12 to serve up the newest, super-premium quality and values-led flavors featuring even more Fair Trade certified ingredients than ever before.

This year’s newest flavors being offered in Scoop Shops include:

  • Late Night Snack inspired by Late Night with Jimmy Fallon – Vanilla Bean Ice Cream made with Fair Trade certified vanilla, a Salty Caramel Swirl & Fudge Covered Potato Chip Clusters (the fudge uses Fair Trade certified cocoa, too)!
  • Bonnaroo Buzz - Light Coffee & Malt ice creams with Whiskey Caramel swirls & English Toffee pieces. This flavor, inspired by the Bonnaroo Music and Arts Festival, is back by popular demand in Scoop Shops and now available in pints!
  • Stephen Colbert’s AmeriCone Dream - Vanilla ice cream with fudge covered waffle cone pieces & a caramel swirl. A long time pint favorite, so popular we made it a scoop shop flavor for the first time this year!
  • And even a top secret flavor for Peanut Butter fans: Peanut Butter Ice Cream with Caramel Cluster Pieces, and Peanut Buttery & Marshmallow Swirls!

Long before there were crazy chunks and swirls, the two cofounders Ben Cohen and Jerry Greenfield challenged the notion that business had to exploit somebody else to make a profit. In supporting Fair Trade, Ben & Jerry’s appeals to savvy consumers who are very well aware that they support businesses with their purchases. The Fair Trade program works to pay farmers a fair wage, helps support and develop safe working conditions for the farm laborers, works cooperatively to address community needs resulting in schools and health care facilities while it encourages proper environment care and stewardship of the land. That’s what the program is about in a Fair Trade nutshell.

Not only is Ben & Jerry’s involving its values via the Fair Trade commitment, but it’s also echoing the company’s philosophy of incorporating fun into everything it does. This year’s modern spin on Free Cone Day means the company will introduce a new, downloadable application for iPhones and Droid users that will add some interactive fun on the go, help provide directions to the closest Ben & Jerry’s free cone location, and even provide a Free Cone Day frame for visitors to send photos to friends and loved ones to see what fun they’re missing.

Over the past year Ben & Jerry’s added more specific flavors that use Fair Trade certified ingredients. The company has taken a pledge to transition to use fully Fair Traded fruits, nuts, vanilla and cocoa in all of Ben & Jerry’s products globally by 2013.

Get it in your calendar and map out your closest Scoop Shop using the new app or at www.benjerry.com for a visit on Tuesday, April 12!

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. The goal of the social mission is to integrate a concern for the community into as many day to day business operations as possible while maintaining the product and economic missions. The move to Fair Trade ingredients is driven by that commitment. For more visit www.benjerry.com

Sean Greenwood

T: 802-846-1500 Ext. 7701

sean.greenwood@benjerry.com

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