Country Crock joins forces with Wounded Warrior Project
Commits $100,000 to Help America’s Injured Service Members; Introduces Special Edition Packaging to Build Awareness
Englewood Cliffs, NJ (June 22, 2011) – Reflecting its commitment to wounded warriors and their families and caregivers, Country Crock® has partnered with Wounded Warrior Project™, an organization established to raise awareness and provide aid for injured service members. As part of the alliance, Country Crock has committed $100,000 to the non-profit organization.
“We are proud to have a quintessential American brand like Country Crock join us in our mission of honoring and empowering wounded warriors,” said Adam Silva, Wounded Warrior Project Chief Development Officer. “This partnership will help us to continue providing unique, direct programs and services to meet the needs of injured servicemen and women.”
“We’re proud to play a role in helping warriors get back to the warmth and values of family life, including meal time and gathering around the table,” said Jennifer Knowles, Senior Brand Building Manager, Country Crock. “Our contribution will fund programs that nurture the mind, body and spirit and help returning warriors take on their next challenges here at home. Country Crock takes pride in aiding those who have so proudly provided their services to our country.”
In addition to the $100,000 donation, Country Crock has introduced specially marked packages of its original spread, branded with the Wounded Warrior Project logo and further information on how to get involved. Consumers who would like to learn more about how Country Crock is supporting Wounded Warrior Project can do so by visiting www.countrycrock.com Consumers can also “like” Country Crock’s Facebook page http://www.facebook.com/countrycrock to show their support for Country Crock’s contribution to Wounded Warrior Project.
Country Crock soft spreads, with 70% less saturated fat and 30% fewer calories than butter, provide country-fresh taste and a better nutrition choice for families. Every tub contains 0g Trans fat per serving and no partially hydrogenated oils, and Country Crock makes good habits more delicious when paired with vegetables. Country Crock® Original Spread contains 70 calories, 7g fat and 2g saturated fat per serving. Butter contains 100 calories and 11g total fat (7g saturated fat) per serving.
About Unilever North America
Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Omo, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Suave, TIGI, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com www.unilever.ca or www.unilevercaribbean.com
About Wounded Warrior Project
The mission of the Wounded Warrior Project™ (WWP) is to honor and empower wounded warriors. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, visit woundedwarriorproject.org.