Degree® gives women a motive to move

Degree® Women Launches Rewards Program, Putting New Motion-activated Technology to the Test

New York (June 1, 2011) – In celebration of the launch of Degree® Women with motionSENSE™ technology, the only anti-perspirant formula activated directly by movement, not moisture, Degree is rewarding women for moving. Today’s launch of the “Get into the Move” application on Facebook rewards users with a chance to win thousands of cool prizes for ways women already move – whether it’s running errands or running miles.

By registering for the Degree Women “Get into the Move” application on Facebook (facebook.com/degreewomen) or on mobile devices (m.degreewomen.com), fans can start earning motionMILES, virtual currency redeemable towards chances to win thousands of prizes. These motionMILES are earned for various ways women move, including checking in with Facebook places and logging activities. Earning motionMILES is easy - eligible activities include going to the gym, taking Zumba® or yoga classes and various other activities women already do, like grocery shopping or catching the bus. Fans can also earn motionMILES by answering daily trivia questions on the Facebook application, inviting friends to “Get into the Move,” and even logging in daily.

Once earned, fans can use motionMILES for a shot at winning instant prizes by spinning the prize wheel or by entering weekly and grand prize sweepstakes. Prizes include a surfing trip in Hawaii, designer shoes, gift certificates for Zumba classes and much more. Fans can also choose to donate motionMILES in a dollar amount to one of two charities: The Challenged Athletes Foundation and Girls in The Game.

“Women partake in infinite daily actions. In fact, the average woman moves 5,000 times a day,” explains Mike Dwyer, Director of Marketing for deodorants at Unilever. “With Degree’s new motionSENSE™ technology, the more you move, the more it works. We took that same idea and created a rewards program for our fans to get into the move and reward them with motionMILES - the more they earn, the more chances they have to win. What a way to put our product to the test!”

Dance for motionMILES with Zumba Fitness

To help women earn motionMILES, Degree Women has partnered with the largest dance-fitness company in the world, Zumba fitness. Coined the “fitness party,” the Zumba program blends contagious and easy-to-follow choreographies with upbeat international music, from the hottest award-winning producers, to provide an effective total-body workout. Fans can win Zumba fitness prizes through the “Get into the Move” application and earn motionMILES by taking Zumba classes at participating fitness clubs.

“To help women get in the move, we are breaking down signature Zumba moves that will be featured on the Degree Women Facebook page,” explains Beto, creator of the Zumba program. “You don’t have to be a dancer to master the moves, just be ready to get lost in the music and have your own exhilarating Zumba fitness party; it’s all about the fun!”

  • motionSENSE™ Technology– The More You Move, The More it Works While the average anti-perspirant/deodorant releases fragrance upon contact with sweat, Degree Women with motionSENSE™ is the only antiperspirant that starts working when women start to move, keeping women fresher for longer.
  • Degree Women Expert Protection with motionSENSE™ keeps women protected longer than the leading anti-perspirant*
  • Degree Women Clinical Protection® with motionSENSE™ provides prescription strength wetness protection without a prescription. Seven out of ten women say they would switch to Degree® Women Fresh Energy Clinical Protection from their current anti-perspirant**

Additionally, Degree Women Fine Fragrance® and Natureffects® anti-perspirants/deodorants feature motionSENSE™ technology

For more information, “Like” the Degree Women Facebook page at www.facebook.com/DegreeWomen and follow Degree Women on Twitter at @DegreeWomen.

*More odor protection after 12 hours for Degree® Cotton Fresh and Fresh Energy

**Results based on a consumer survey of female Clinical AP users, after using Degree® Fresh Energy Clinical

No purchase necessary. Void where prohibited. Contest ends 8/23/2011. Visit Facebook.com/DegreeWomen for official rules.

                                                                                     ###

About Degree

Degree Deodorant, manufactured by Unilever, is the fastest growing brand in the deodorant category, offering top odor and wetness protection with anti-perspirants and deodorants for men, woman and teenage girls. The Degree Men line, a 2009 Product of the Year award winner, has experienced double-digit growth for five consecutive years with the Adrenaline Series, Clinical Protection and Invisible Solid anti-perspirant and deodorant varieties. For more information, visit www.Facebook.com/DegreeMen. In the past year, the Degree Women line has expanded beyond the Clinical Protection, Invisible Solid, Ultra Clear and Girl deodorants to include Natureffects, Fine Fragrance deodorants and body mists and Expert Protection with motionSENSE™ anti-perspirants/deodorants. All lines of Degree are available in food, drug and mass retailers nationwide. For more information, visit www.facebook.com/DegreeWomen . Degree Deodorant – it won’t let you down.

About Unilever North America

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Omo, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Suave, TIGI, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com www.unilever.ca or www.unilevercaribbean.com

About Zumba Fitness, LLC

Zumba Fitness is the largest dance-fitness company in the world known for the Zumba® program, a blend of contagious and easy-to-follow choreographies set to upbeat international rhythms. Coined the “fitness-party," Zumba® classes provide an effective total-body workout, which tone and sculpt while burning fat. In 2011, Zumba Fitness celebrates 10 years of changing lives as more than 12 million devotees attend weekly Zumba classes across 125 countries in 110,000 locations. In addition to the original Zumba program, there are now four specialty programs: the Zumba Gold® program, a modified version for active older adults; the Zumba® Toning program featuring lightweight, maraca-like Zumba® Toning Sticks; the Aqua Zumba® program, the ultimate “pool party” workout; and the Zumbatomic® program, kid-friendly Zumba routines. For at-home fitness, the brand offers the Zumba® Fitness Total Body Transformation DVD Set and the cutting-edge Zumba® Fitness Exhilarate™ DVD collection; both feature original Zumba® fitness music created by Grammy award-winning producers. In 2010, the Zumba® Fitness Video Game was released on multiple platforms. The brand also offers its colorful and expressive multiseasonal Zumbawear™ collection. With every new project Zumba Fitness undertakes, the mission remains the same – to make instructors successful. For more information or to find a live class, visit zumba.com and find us on Facebook and Twitter. For approved photography, email pr@zumba.com.

Gloria Delgadillo - Weber Shandwick

312-988-2382

Gdelgadillo@webershandwick.com

Back to top