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P.F. Chang's Home Menu® launches four new Frozen Noodle Entrées

With the launch of new frozen noodle entrées from P.F. Chang’s, noodle lovers now have something new to look forward to this National Noodle Day.

Englewood Cliffs, NJ (October 6, 2011) - With the launch of four new frozen noodle entrées from P.F. Chang’s Home Menu®, noodle lovers now have something new to look forward to this National Noodle Day, celebrated on October 6. Created with the expert chefs at P.F. Chang’s China Bistro®, P.F. Chang’s Home Menu noodle dishes are inspired by and capture the vibrant flavors of the restaurant chain’s most popular menu items and make it easy to enjoy a bold noodle dish at home in just minutes.

Produced and distributed by Unilever (NYSE: UL, UN), one of the world’s largest consumer products companies, P.F. Chang’s Home Menu frozen noodle entrées feature premium Asian vegetables, high-quality protein and unique “noodle nests” that unravel in the skillet midway through cooking as the noodles get coated in a flavor-packed sauce, ensuring the delicate noodles maintain their trademark textures. The two-serving P.F. Chang’s Home Menu noodle meals are available in four varieties:

  • Garlic Chicken with Dan Dan Noodles – White meat chicken with a savory garlic sauce, bell peppers, bok choy and yakisoba noodles
  • Pepper Steak with Chow Fun Noodles – Steak with a sweet and peppery sauce, bell peppers, onions and chow fun noodles
  • Grilled Chicken Teriyaki with Lo Mein Noodles – Grilled chicken with a teriyaki sauce, pineapple, red bell peppers, onions and lo mein noodles
  • Firecracker Shrimp with Yakisoba Noodles – Lightly battered shrimp with spicy sauce, carrots, edamame, onions and yakisoba noodles

“Noodles have become one of the most popular trends in the culinary world, but until now options for packaged noodle dishes were limited,” said Rogier Smeets, Senior Marketing Manager at Unilever. “After the success of the initial P.F. Chang’s Home Menu line introduced last year, we wanted to give P.F. Chang’s fans new ways to enjoy their favorite meals when they can’t get to the restaurant, and noodles were at the top of our list.”

P.F. Chang’s Home Menu invites noodle enthusiasts to celebrate National Noodle Day by entering the P.F. Chang’s Home Menu National Noodle Day sweepstakes on the Home Menu tab of the P.F. Chang’s Facebook page www.facebook.com/pfchangs From October 6 through October 13, consumers have the chance to win one of hundreds of exciting prizes. 

The first 500 entrants will automatically receive two full-value coupons redeemable for free P.F. Chang’s Home Menu entrées – one to keep and one to share – and the next 20,000 will receive a $3 coupon. All eligible entrants will be entered for a chance to win a grand prize trip for two to Las Vegas or a first prize of a set of chef-quality skillets.

For more information about P.F. Chang’s Home Menu noodle varieties or official sweepstakes rules, please visit www.pfchangshomemenu.com or P.F. Chang’s Facebook page on www.facebook.com/pfchangs

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About P.F. Chang’s China Bistro, Inc.

P.F. Chang’s China Bistro, Inc. (NASDAQ: PFCB) owns and operates two restaurant concepts in the Asian niche. P.F. Chang’s China Bistro features a blend of high-quality, Chinese-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. Pei Wei Asian Diner offers a modest menu of freshly prepared pan-Asian cuisine in a relaxed, warm environment offering attentive counter service and take-out flexibility.

About P.F. Chang’s Home Menu

P.F. Chang’s® is a registered trademark of P.F. Chang’s China Bistro, Inc. Home Menu® is a trademark of P.F. Chang’s China Bistro, Inc.. Inspired by P.F. Chang’s best-selling recipes, P.F. Chang’s Home Menu meals feature high-quality ingredients and vibrant intense flavors, creating a divine home dining experience in just minutes. For more information, visit www.pfchangshomemenu.com

Dan Mazei - GolinHarris

212-373-6023

dmazei@golinharris.com

Allison Schulder - P.F. Chang’s China Bistro, Inc.

T: +1 480 888 3000

allison.schulder@pfcb.com

Rachel Gillman - Dig Communications

T: +1 312 577 1759

rgillman@digcommunications.com

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