Ragú® Launches “Mom's the Word on Dinner” Program

Online community invites moms to share their stories about what really happens at dinnertime

Englewood Cliffs, NJ (March 9, 2011) – Every night Mom faces dinnertime challenges only other moms can understand – which is why Ragú® is launching “Mom’s the Word on Dinner”, an online community that brings moms together to laugh, learn and share their stories about what really happens at dinnertime.

Parents can join the conversation by visiting Facebook.com/ragusauce. Each month a group of mom bloggers from Momversation.com™, the premier online video series and site for moms, as well as parenting expert and author, Dr. Michele Borba, and Registered Dietician, Dr. Felicia Stoler, will join moms across the country to tackle various dinnertime dilemmas. The topics to be discussed will range from how to deal with picky eaters, to getting kids to eat their vegetables to what dinnertime really means to you and your family.

"From compartmentalizing food on their plates to the 'I want dessert!' before dinner challenges, as a mom of two under the age ofsix, I've seen just about everything," says Daphne Brogdon, Momversation.com™panelist and creator of Coolmom.com. "We’re laying it all out on the table at Ragú® 'Mom's the Word on Dinner' as we compare notes, get the dish from other moms and help each other by providing solutions to whatever issue we’re facing that day."

Throughout the year, the Mom’s the Word on Dinner community on Facebook.com/ragusauce will feature various videos, photos, polls, quizzes and dinner ideas with quick and easy recipes. Parents can also share their story with America for a chance to be featured in a Ragú® advertisement in PEOPLE magazine this summer.

“For more than 70 years, Ragú® has provided nutritious meal options for moms to help them feed their kids well,” says Donna Barker, Marketing Director for Unilever. “We’re excited to bring together a passionate community of parents to share the joys and challenges we can all relate to with our family at the dinner table.”

With two full servings of vegetables in every half cup of Ragú® Old World Style® Traditional pasta sauce, Ragú® continues to help moms in their mission to feed their kids well. To join the conversation and tell your story for a chance to be featured in a Ragú® advertisement in PEOPLE magazine visit Facebook.com/ragusauce.

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About Ragú

Ragú Pasta Sauces are available in all major grocery stores and mass retailers. For varieties, recipes and other exciting ways to use Ragú, visit www.Ragu.com

About Unilever North America

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Blue Band, Breyers, Caress, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Klondike, Knorr, Lever 2000, Lipton, Omo, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Suave, TIGI, Vaseline, and Wish-Bone. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit www.unileverusa.com www.unilever.ca or www.unilevercaribbean.com

About MOMVERSATION.com

The Webby nominated site delivers authentic personal insights into women’s issues. Home to the pioneering series Momversation which brings together a rotating panel of influential mommy bloggers and the inspirational docu-series Her Story.

Momversation panelists are widely recognized as influencers in the parenting blog space. The outspoken cast includes a diverse array of moms, and notable guests and experts.

About DECA

DECA is the premier lifestyle digital media company. We deliver premium online video to an engaged women's audience through a portfolio of owned and operated sites and a scaled distribution network. Central to our success is the cultivation of unique video formats and the DECA Talent Network, which includes hundreds of leading bloggers, influencers and experts from various content verticals. Headquartered in Santa Monica, DECA is funded by Mayfield Fund, General Catalyst Partners, Rustic Canyon Partners and Atomico.

Krystina Fisher/Weber Shandwick

T: +1 212 445 8149

kfisher@webershandwick.com

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