Toggle Search

  1. Home
  2. News
  3. Press releases
  4. Unilever completes sale of Alberto VO5 Brand and Rave

Unilever completes sale of Alberto VO5 Brand and Rave

Unilever announced today that Philippe Hostaléry will join Unilever as President of TIGI’s global business, effective January 19.

London & Rotterdam (August 31, 2011) – Unilever announced today that it has completed the sale of the Alberto VO5 brand in the United States and Puerto Rico and the Rave brand globally to private equity firm Brynwood Partners VI L.P., following approval by the U.S. Department of Justice (DOJ). Terms were not disclosed.

The U.S. DOJ had required the divestiture in connection with Unilever’s $3.7 billion acquisition of the Alberto Culver Company, which was completed on May 10, 2011.

Outside the United States and Puerto Rico, the Alberto VO5 brand will remain in Unilever’s portfolio.


About Brynwood Partners

Founded in 1984, Brynwood Partners is an operationally-focused private equity fund that makes control investments in lower middle market companies. Brynwood Partners targets companies operating in the following sectors: (a) consumer products, (b) light manufacturing with low capital intensity, and (c) businesses services.

Brynwood Partners is currently managing over $500 million of private equity capital for its limited partners who include U.S. and international pension funds, fund-of-funds, endowments, high net worth family investment offices and financial institutions. For more information on Brynwood Partners, please visit

Anita Larsen

Unilever US, Inc
800 Sylvan Avenue
Englewood Cliffs
NJ 07632

+1 201-894-7760

Flip Dötsch


Paul Matthews - Unilever Corporate Media Relations Manager

01372 945 925 / 0775 276 8888

Explore more on these topics:
Back to top