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Hellmann’s adds new flavor for the football season: Southwestern Ranch

Its cool, creamy ranch flavor adds a delicious kick to Game Day recipes.

Englewood Cliffs, NJ (December 5, 2012) – Football season is in full swing and today, Hellmann’s® is introducing its newest limited edition flavor—Hellmann’s® Southwestern Ranch Flavored Reduced Fat Mayonnaise. Its cool, creamy ranch flavor adds a delicious kick to Game Day recipes such as Super-Fast Southwestern Salsa Dip or as a dipping sauce for snacks ranging from Buffalo wings to French fries.

“Consumers are looking for quick and easy recipes that can be enjoyed while tailgating at the stadium or watching the game at home with friends and family,” says Brian Orlando, Hellmann’s® senior marketing director. “Hellmann’s® Southwestern Ranch Flavored Reduced Fat Mayonnaise has a flavorful kick that transforms standard appetizers into mouthwatering Game Day fare.”

The Hellmann’s® limited edition line offers flavor variety and convenience to spice up everyday dishes. Hellmann’s® Southwestern Ranch Flavored Reduced Fat Mayonnaise is currently available in nine oz. squeeze bottles at Walmart, HEB, and select grocery retailers. For more information and delicious, crowd-pleasing recipes, visit www.hellmanns.com

Super-fast southwestern salsa dip recipe:

2 cups dip

Prep Time: 3 minutes

1 jar Hellmann's® or Best Foods® Southwestern Ranch Flavored Mayonnaise

1 cup salsa

3 Tbsp. chopped fresh cilantro

Combine all ingredients in medium bowl. Serve, if desired, with tortilla chips or cut up veggies.

Gillian Kushner - Weber Shandwick

212-445-8417

gkushner@webershandwick.com

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