Hellmann’s® and Frank’s® RedHot® launch limited edition flavor
In its first cross-brand product partnership, Hellmann’s® today announced the launch of a new limited edition flavor: Hellmann’s® Spicy Buffalo with Frank’s® RedHot®.
Englewood Cliffs, NJ (March 22, 2012) - In its first cross-brand product partnership, Hellmann’s® today announced the launch of a new limited edition flavor: Hellmann’s® Spicy Buffalo with Frank’s® RedHot®. The flavor combines the creaminess of Hellmann’s® mixed with Frank’s® authentic Buffalo flavor.
“The Hellmann’s® Limited Edition line was developed to offer families the flavor variety and convenience they’re seeking to spice up their everyday dishes, while still maintaining the same great taste of Hellmann’s® Mayonnaise,” says Ben Crook, Hellmann’s® senior brand manager. “Hellmann’s® Spicy Buffalo with Frank’s® RedHot® is the latest flavor to hit shelves as part of our limited edition product rotation. In 2011, we introduced Hellmann’s® Mediterranean Roasted Garlic & Herb and mayo lovers will be able to purchase a new flavor creation from us every six months.”
Hellmann’s® Spicy Buffalo with Frank’s® RedHot® Flavored Reduced Fat1 Mayonnaise is outrageously creamy -- but with a kick! It’s great for wings, sandwiches, and fries, and it also makes a delicious Disappearing Buffalo Chicken Dip.
“We’re so excited to be teaming up with Hellmann’s®,” says Frank’s® RedHot® senior brand manager, Keenan Beasley. “By combining America’s No. 1 hot sauce with America’s No. 1 mayonnaise brand, consumers can add an authentic and flavorful kick to many classic dishes.”
Hellmann’s® Spicy Buffalo with Frank’s® RedHot® is now available in 9 oz. squeeze bottles at Walmart, Target, and select grocery retailers. For more information and delicious, crowd-pleasing recipes made with Spicy Buffalo Mayonnaise, visit www.hellmanns.com
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1½ the fat of regular mayonnaise
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