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Hellmann’s® and Frank’s® RedHot® launch limited edition flavor

In its first cross-brand product partnership, Hellmann’s® today announced the launch of a new limited edition flavor: Hellmann’s® Spicy Buffalo with Frank’s® RedHot®.

Englewood Cliffs, NJ (March 22, 2012) - In its first cross-brand product partnership, Hellmann’s® today announced the launch of a new limited edition flavor: Hellmann’s® Spicy Buffalo with Frank’s® RedHot®. The flavor combines the creaminess of Hellmann’s® mixed with Frank’s® authentic Buffalo flavor.

“The Hellmann’s® Limited Edition line was developed to offer families the flavor variety and convenience they’re seeking to spice up their everyday dishes, while still maintaining the same great taste of Hellmann’s® Mayonnaise,” says Ben Crook, Hellmann’s® senior brand manager. “Hellmann’s® Spicy Buffalo with Frank’s® RedHot® is the latest flavor to hit shelves as part of our limited edition product rotation. In 2011, we introduced Hellmann’s® Mediterranean Roasted Garlic & Herb and mayo lovers will be able to purchase a new flavor creation from us every six months.”

Hellmann’s® Spicy Buffalo with Frank’s® RedHot® Flavored Reduced Fat1 Mayonnaise is outrageously creamy -- but with a kick! It’s great for wings, sandwiches, and fries, and it also makes a delicious Disappearing Buffalo Chicken Dip.

“We’re so excited to be teaming up with Hellmann’s®,” says Frank’s® RedHot® senior brand manager, Keenan Beasley. “By combining America’s No. 1 hot sauce with America’s No. 1 mayonnaise brand, consumers can add an authentic and flavorful kick to many classic dishes.”

Hellmann’s® Spicy Buffalo with Frank’s® RedHot® is now available in 9 oz. squeeze bottles at Walmart, Target, and select grocery retailers. For more information and delicious, crowd-pleasing recipes made with Spicy Buffalo Mayonnaise, visit www.hellmanns.com

About Unilever North America

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone.

All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating over $9 billion in sales in 2011. For more information, visit www.unileverusa.com or www.unilever.ca

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1½ the fat of regular mayonnaise

Krystina Fisher/Weber Shandwick

T: +1 212 445 8149

kfisher@webershandwick.com

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