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Hellmann’s® mayonnaise dressing with olive oil makes summer more delicious

Hellmann’s® is making summer fare even more delicious with a new recipe for Hellmann’s® mayonnaise dressing with Olive Oil

Englewood Cliffs, NJ (May 22, 2012) – From Memorial Day to Labor Day, Hellmann’s® and Best Foods® mayonnaise is an essential ingredient at summer BBQs and family picnics everywhere. Now, Hellmann’s® is making summer fare even more delicious with a new recipe for Hellmann’s® mayonnaise dressing with Olive Oil that combines the creamy, rich taste families love from Hellmann’s® with the delicious goodness of olive oil.

Whether it’s a day at the beach or the perfect family picnic, Hellmann’s® mayonnaise dressing with Olive Oil is a great-tasting addition to favorite summer staples like potato salad and vegetable dips. Hellmann’s® has fine-tuned its olive oil mayonnaise recipe to include 50 percent more olive oil, while still delivering the taste of Hellmann’s® consumers know and love.

“We take great pride in listening to our consumers, so we’re always focused on creating the best tasting products that enhance everyday meals,” says Lori Norian, senior brand manager for Hellmann’s® mayonnaise. “Our mayonnaise dressing with olive oil is made with high-quality ingredients like olive oil, cage-free eggs, and vinegar. Consumers can feel good about choosing it to make their favorite summer dishes. We hope they will enjoy the delicious goodness of everything Hellmann’s® has to offer.”

To kick things off this summer, Hellmann’s® will be dishing out great seasonal recipes at events across the country, including a first-ever sponsorship at the Food & Wine Classic in Aspen, and recipe sampling at Sunset Magazine’s Celebration Weekend in Menlo Park, CA and at The Big Apple Barbecue Block Party in New York City.

Hellmann’s® mayonnaise dressing with Olive Oil is available at retailers nationwide. Visit Hellmanns.com for summer recipes and more information on creamy, delicious Hellmann’s® mayonnaise dressing with Olive Oil.

About Hellmann’s®

Hellmann’s®mayonnaise – known as Best Foods® West of the Rockies – is America's favorite mayonnaise brand. Its great taste enhances the flavor of many foods including fish, chicken, grains, vegetables and salads. Hellmann’s® mayonnaise is made with quality ingredients like eggs, oil, and vinegar. For more information, please visit www.hellmanns.com/

Ashley Schlag - Weber Shandwick

212-445-8107

aschlag@webershandwick.com

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