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Nexxus Salon Hair Care announces multi-year, exclusive partnership

Becomes First-Ever Official Beauty and Hair Care Partner

Englewood Cliffs, NJ (June 5, 2012) – Nexxus Salon Hair Care today announced a multi-year partnership with the Tony Awards as its Official and Exclusive Beauty Partner, making Nexxus the first beauty and hair care brand to partner with the Tony Awards.

”The Tony Awards is a great opportunity to capture the essence of what Nexxus stands for – remarkable performance and captivating results – in a way that consumers can experience,” said David Rubin, Unilever Marketing Director, Hair, U.S. ”It allows us to bring the beauty and fashion of the Tony Awards to women in a way that’s never been done before.”

As the Official Beauty Partner of the Tony Awards, Nexxus will give fans unprecedented red carpet and behind-the-scenes beauty and fashion access throughout the awards. Specifically, during the 66th Annual Tony Awards this year, Nexxus will share exclusive behind-the-scenes content via the brand’s Facebook and Twitter pages. Content will include live commentary and images from the Awards and the red carpet, with the help of a Glamour & Fashion Correspondent, Melissa Meyers, Founder and Chief Creative Officer of PageDaily.com. 

The Glamour & Fashion Correspondent also will follow Tony Best Actress nominee for Bonnie & Clyde, Laura Osnes, during the Awards ceremony, as well as provide beauty and fashion advice and get-the-look tips straight from the red carpet.

In addition to delivering behind-the-scenes beauty and fashion access, Nexxus will be sponsoring the live simulcast of the Tony Awards in New York City’s Times Square during the award ceremony on June 10.

“The Tony Awards embody the spirit of the Nexxus brand by recognizing actors, directors, productions, scores, and scenic and costume designers who deliver remarkable performances, every night on the Broadway stage. Similarly, Nexxus delivers captivating results with remarkable performance for women and their hair care. With Nexxus as our first-ever Official Beauty Partner, we are able to put a spotlight on the celebrity glamour and style of the Tony Awards,” said Heather Hitchens, Executive Director of the American Theatre Wing and Charlotte St. Martin, Executive Director of The Broadway League.

To learn more about the partnership and access exclusive content from the Tony Awards, visit Facebook.com/Nexxus.

The 66th Annual Tony Awards, which are presented by the Broadway League and the American Theatre Wing will be broadcast in a live three-hour ceremony from the Beacon Theatre on the CBS television network on Sunday, June 10, 2012. For more information on the Tony Awards, please visit www.TonyAwards.com

About Unilever North America

Unilever is one of the world’s leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others. 

In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, CLEAR SCALP & HAIRTHERAPY, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-Tips, Ragu, Simple, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. 

All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America –generating over $9 billion in sales in 2011. For more information, visit www.unileverusa.com or www.unilever.ca

About the Tony Awards

The American Theatre Wing’s Tony Awards are presented by The Broadway League and the American Theatre Wing. At The Broadway League, Nick Scandalios is Chairman and Charlotte St. Martin is Executive Director. At the American Theatre Wing, Theodore S. Chapin is Chairman and Heather Hitchens is Executive Director. For Tony Award Productions, Alan Wasser and Allan Williams of Alan Wasser Associates are the General Managers. Ricky Kirshner and Glenn Weiss of White Cherry Entertainment are the Executive Producers of the 2012 Tony Awards. Mr. Weiss will also serve as Director of the 2012 Tony Awards.

Kathryn Fernandez

201-894-2484

Kathryn.fernandez@unilever.com

Shanna Marcus - Kaplow

212.221.1713

smarcus@kaplowpr.com

Shawn Purdy - Tony Awards Media Contact

212.235.6823

shawn@slate-pr.com

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