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Popsicle® unveils the Yosicle™

Unexpected Combination of Classic Ice Pop and Yogurt Hits Store Shelves in Time for Summer

Englewood Cliffs, NJ (April 19, 2012) - Lots of unexpected combinations have turned out to be winning success stories, like chocolate and peanut butter, bacon and dates, or blue cheese and steak. The list goes on and, at Popsicle®, it now includes Yosicle™. Yosicle™ is the iconic brand's latest introduction that combines the classic taste of Popsicle® pops with the creamy deliciousness of yogurt. This unexpected combination is sure to be a big hit among families and Popsicle® fans across the U.S., as it becomes readily available in stores this month.

"We're always searching for exciting new flavors to present to our Popsicle fans," said Brian Critz, Senior Brand Manager for Popsicle®. "We know families enjoy the tastes of yogurt and Popsicle, so we combined the two flavors to create a unique Popsicle experience that they can share together."

Available in four fun varieties, featuring three unique shapes, Yosicle™ pops contain 10% nonfat yogurt and are an excellent source of calcium per two-pop serving.

  • Yosicle™ Torpedo!™ pops feature three flavors in one low-fat, creamy pop: Purple Berry, Watermelon and Vanilla.
  • Yosicle™ Layerz!™ pops feature two flavors per low-fat pop and are made with flavored ice on the top and creamy deliciousness on the bottom. They are available in two flavors: Cotton Candy & Vanilla and Orange & Vanilla.
  • Yosicle™ Duos!™ pops feature creamy deliciousness on the inside with flavored ice on the outside. These low-fat pops have two flavors on each stick and are available in two variety boxes: Watermelon-Vanilla and Cotton Candy-Vanilla or Purple Berry-Vanilla and Cherry-Vanilla.

In addition to launching the new Yosicle™ line, the Popsicle® brand has partnered with another classic candy brand to bring an exciting flavor to stores. New Popsicle® SOUR PATCH KIDS™ ice pops are designed to replicate the unique SOUR THEN SWEET™ taste combination for which SOUR PATCH KIDS™ candy is known. Each ice pop has a sour ice shell and a sweet ice center, and is available in three delicious flavors (Lime, Raspberry and Orange).

Boxes of Yosicle™ and Popsicle® pops are available in grocery stores nationwide for a suggested retail price of $3.99. A Popsicle® Sour Patch Kids™ variety will also be available as a single serve item.

Visit our newly launched Facebook page at www.facebook.com/Popsicle to learn about exciting Yosicle™ and Popsicle® contest and sweepstakes news, play games and learn about new treats. Fans can also follow @Popsicle on Twitter at www.twitter.com/Popsicle for trivia, jokes and Popsicle® product offers.

About Sour Patch Kids™

Sour Patch Kids™ and all related trademarks are owned by Kraft Foods, used under license.

Caroline Krajewski - GolinHarris (for Unilever North America)

312-729-4119

ckrajewski@golinharris.com

Zachary Crantz - GolinHarris

312-729-4012

zcrantz@golinharris.com

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