Slim-Fast® helps America Vow to 'WOW!' in 2012

Experts in beauty, fashion and nutrition launch Slim-Fast Studio WOW! to inspire people to feel and look their best for special moments this year

Englewood Cliffs, NJ (January 17, 2012) - Slim-Fast®, the weight-loss brand that has helped millions lose weight for more than three decades, is inspiring people to turn special occasions into "WOW!" moments in 2012 with the launch of Studio WOW!. Slim-Fast's Studio WOW! features a team of experts in beauty, fashion and nutrition who will share tips and tools to help people turn heads this year.

The Studio WOW! team includes fashion stylist Jacqui Stafford, celebrity photographer Nigel Barker, celebrity hair and makeup stylist Joey Maalouf, chef Robin Miller, and Slim-Fast nutritionist Ali Auerbach, M.S., R.D. From ideas for delicious, 500-calorie meals to secrets for styling the perfect up-do, these experts will share advice and tips on how to WOW! at every special occasion. Beginning today, people can find out how to WOW! on and the Slim-Fast Facebook page,

"As a style expert, I believe the secret to preparing for life's 'wow' moments is through confidence fueled by a positive self-image and amazing style," said fashion stylist and Studio WOW! expert Jacqui Stafford. "The new year means new opportunities to dazzle at that class reunion, shine on your beach vacation or captivate the crowd at your wedding. I'm excited to work with Slim-Fast to help women create these 'wow' moments."

Consumers can Vow to WOW! in 2012 at For each vow submitted, consumers will be registered for a chance to win $10,000 and a personal style consultation with Jacqui Stafford in New York City. The sweepstakes is open now through March 26.

"Everyone has that date circled on their 2012 calendars – a big event or occasion where they want to look and feel their best," said Kathy O'Brien, Vice President, Foods, Unilever U.S., makers of Slim-Fast. "Studio WOW! gives people the tools to help make these moments unforgettable. Coupled with Slim-Fast's new richest, creamiest and best-tasting shakes ever, it's even easier – and tastier – to walk into a room and wow the crowd."

Introduced in October 2011, the new Slim-Fast shakes – available in convenient on-the-go bottles – taste delicious and leave you satisfied, with up to four hours of hunger control, as well as 10 grams of protein, 5 grams of fiber and 24 essential vitamins and minerals. The 10-ounce bottles are available in the diet and nutrition sections of retailers nationwide, and are offered in the following flavors:

  • Creamy Milk Chocolate
  • French Vanilla
  • Rich Chocolate Royale
  • Cappuccino Delight
  • Strawberries N' Cream

The new Slim-Fast shakes are part of the Slim-Fast 3-2-1 Plan™ – a balanced and proven approach to meet weight-loss goals conveniently and safely. The plan includes three snacks, two shakes or meal replacement bars and one nutritious, balanced, 500-calorie meal of your choice per day.

About Slim-Fast

Slim-Fast, a business unit of Unilever, offers a complete line of delicious meal replacement shakes and bars and portion-controlled snack bars, along with meal planning and exercise advice for successful weight management. The Slim-Fast product line includes an affordable range of Shakes, Shake Mixes, Meal Bars and Snack Bars that are available in retail outlets nationwide. Visit, or call 1-800-SLIMFAST for more information.

About Unilever North America

Unilever is one of the world's leading suppliers of fast moving consumer goods with strong operations in more than 100 countries and sales in 180. With products that are used over two billion times a day around the world, we work to create a better future every day and help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

In the United States, Canada and the Greater Caribbean (Trinidad & Tobago, Dominican Republic, Puerto Rico) the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry's, Bertolli, Blue Band, Breyers, Caress, Consort For Men, Country Crock, Degree, Dove personal care products, fds, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Motions, Nexxus, Noxzema, OMO, Pond's, Popsicle, Promise, Q-Tips, Ragu, Skippy, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone.

All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever employs more than 13,000 people across North America – generating nearly $10 billion in sales in 2010. For more information, visit Home - 2010 or

Vanessa Mason - GolinHarris


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