AXE Face teams up with Adrianne Palicki and Von Miller
Denver linebacker transforms his signature goatee into a clean shaven look from AXE Face
Englewood Cliffs, NJ (March 5, 2013) – When it comes to the game of attraction, it’s all about first impressions – and a guy’s face is his calling card. A recent survey conducted by AXE found that 97 percent of 18- to 24-year-old girls think it’s important for guys to have clear and smooth skin, yet only 27 percent of guys are using the right products to care for their face.* To educate guys on how the right face products can help guys score in the game of attraction, the new AXE Face range announces the launch of AXEFacescore.com
At AXEFacescore.com, guys can learn more about the new range of AXE Face products, identify what kind of skin type they have - normal, tired, sensitive or oily - and select which AXE Face product solves their specific skincare needs. Guys and girls can also visit AXEFacescore.com to vote on funny, eccentric face images posted by other fans and determine which photos have the best Facescore.
To officially unveil AXE Facescore, AXE has teamed up with action film star Adrianne Palicki and Denver linebacker Von Miller to host the Facescore launch event on March 5 in New York City. Palicki and Miller will go head-to-head in a series of physical and mental challenges that will test their ability to save face under pressure. All challenges will tie back to the new AXE Face range, which includes face wash, shave gel and a post-shave hydrator.
“Girls notice when a guy takes care of his face. It’s just as much a part of his style as his clothes or hair,” said Palicki. “I really hope Von brings his A-game tonight because I’m competitive and ready for a showdown.”
To demonstrate the new AXE Face range in action, celebrity stylist Amy Komorowski will transform Miller’s signature goatee into a clean shaven look during the event. To achieve the new look, Komorowski will use the menthol-infused AXE Chilled line of face wash, shave gel and hydrator, designed to soothe skin and leave it feeling fresh and clean.
“As a professional athlete, I’ve experienced first-hand how sweat and dirt can cause skin irritation,” said Miller. “The AXE Face range makes it easy for guys, with any type of skin, to take care of their face and ‘up’ their Facescore.”
The AXE Face range is currently available at most food, drug and mass retail outlets for a suggested retail price range of $4.29 to $8.99. For more information about the new AXE Face products, please visit www.AXEFacescore.com or www.TheAXEEffect.com
*Study conducted by AXE Face and Harris-Poll in 2012; surveyed 1,008 18- to 24-year-old guys and girls
AXE, a leader in men’s care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant body sprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men’s grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch. Including deodorant body sprays, AXE is the largest men’s deodorant brand in the U.S.
The brand’s mission is to help give guys confidence with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States and Canada the portfolio includes brand icons such as: Axe, Becel, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at www.unileverusa.com/sustainable-living/ or www.unilever.ca/sustainable-living/ Unilever employs more than 12,000 people across North America – generating over $10 billion in sales in 2012. For more information visit www.unileverusa.com or www.unilever.ca