Clare Crespo encourages families to get creative with Breyers®
Breyers® teams up with "Yummyfun Kooking Series" creator to host local ice cream workshops
Englewood Cliffs, NJ (July 11, 2013) – Facing busy calendars and over-scheduled summers, Americans are dedicating, on average, only 40 minutes a week for "family time."(1) With summer in full swing, Breyers® has teamed up with culinary artist Clare Crespoto make whimsical recipes and inspire Richmond families to create "delicious moments" of togetherness all season long.
On Friday, July 12 from 2:00 –3:30 pm, the iconic ice cream maker will host its next free* Yummyfun workshop at the Children's Museum of Richmond, hosted by Clare. The event, which is open to the community, will feature ice cream sampling, recipe demonstrations and family fun activities all designed to show parents and children how easy (and fun) family time in the kitchen can be.
Clare inspires families to get creative in the kitchen and is the author of "A Very Veggie World" and "The Secret Life of Food," in addition to having created a set of children's DVDs called the "The Yummyfun Kooking Series."
"A scoop of Breyers® ice cream is a deliciously blank canvas – one that has the potential to bring out the dessert artist in all of us," said Clare. "Amid fits of giggles and messy moments, a simple bowl of ice cream can unleash imaginative and memorable quality time together."
For over 140 years, Breyers® has been bringing families together to inspire smiles and create memories. Breyers® Natural Vanilla – America's favorite vanilla ice cream – is made from simple ingredients like fresh cream, sugar, milk and real vanilla beans, and provides the perfect inspiration for creating ice cream masterpieces.
"At Breyers®, we understand how important – and fleeting – quality, family moments can be," explains Nick Soukas, brand building director for U.S. Unilever Ice Cream. "Clare's talent for inspiring families to create memorable moments in the kitchen is the perfect complement to the brand, demonstrating how Breyers® is the ultimate family fun dessert."
At each Yummyfun workshop Clare will lead with a unique recipe demonstration before asking participants to get hands-on and design their own ice cream innovations. Attendees are encouraged to "join" the event at Facebook.com/Breyers/Events for updates. Registrants are urged to arrive early, as space is limited and participants will be admitted on a first-come, first-serve basis.
Share Your Moments Contest
From June 10 through September 23, families nationwide are encouraged to submit their "delicious moments" – a sundae creation, favorite flavor or even a fun family photo – to Facebook.com/Breyers.
One lucky winner will be showcased within the Winner's Gallery each week and will receive exciting prizes, such as a tablet or a year's supply of Breyers®.
About the Breyers® Brand
For more than 140 years, consumers have enjoyed the great taste of Breyers® products, available in over 50 indulgent varieties, including Oreo® Cookies & Cream, SNICKERS® Bar, Reese's® Peanut Butter Cups and Natural Vanilla, which is America's #1 Vanilla ice cream. Breyers® products are available in grocery stores nationwide for the suggested retail price of$3.99 - $5.99.
About Clare Crespo
Clare Crespo inspires families to get creative in the kitchen. In addition to "A Very Veggie World," Clare has penned "The Secret Life of Food" and "Hey There, Cupcake!" She has also created a set of children's DVDs called "The Yummyfun Kooking Series." She feeds fun food ideas to fans on her website, http://www.yummyfun.com/ and has written many recipes, activities and party ideas. She resides in Los Angeles with her husband and daughter.
*About the Contest
No purchase necessary. Internet access required. Void outside the 50 U.S./D.C. & where prohibited. The Breyers® Delicious Moment of the Week is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins12:00 p.m. ETon6/10/13and ends11:59 a.m. ETon 9/23/13. For Official Rules, visit http://opop.cachefly.net/Breyers/Breyers_Moment_Official_Rules.pdf
(1)Gurian, PhD, A. Family meals matter—staying connected. Retrieved from http://www.aboutourkids.org/
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