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Good Humor® “Shares the Love” this summer

America’s neighborhood ice cream brand shares delicious frozen treats at local events throughout the Big Apple

Englewood Cliffs, NJ (June 26, 2013) - From baseball games to bike rides in Central Park, the summer in New York City is like no other. To celebrate its love for the Big Apple, Good Humor® will launch its “Share the Love” campaign to surprise and delight New Yorkers by giving away thousands of delicious frozen treats throughout the city this summer.

To kick off the campaign, one of New York’s most beloved baseball icons, former New York Mets pitcher John Franco, will join Good Humor® at Bryant Park on Thursday, June 27 as the first stop on the summer-long “Share the Love” tour. Franco will help celebrate the launch by handing out free, classic Good Humor® frozen treats to baseball fans and ice cream lovers alike.

“I was born and raised in New York, and have many special memories of summers in the city from both my professional and personal life,” says Franco. “I’m looking forward to helping Good Humor® bring some of America’s most beloved frozen treats – and of course summer fun – to my fellow New Yorkers.”

As part of its Share the Love Campaign, the Good Humor® company is sharing frozen treats across its seven ice cream brands all summer long. The new Good Humor® Truck will serve up free frozen treats at the following locations in New York City – with some unexpected stops along the way – to surprise and delight residents this summer:

  • Weekly: HBO Bryant Park Summer Film Festival (Monday evenings each week, from June 17 – August 26) – Bryant Park
  • June 27: Bryant Park and other surprise locations throughout the day
  • June 30: Pride Fest, the annual LGBT street fair in the West Village
  • July 20: 8th Avenue Festival, 14th to 23rd Streets in Chelsea
  • July 28: Columbus Avenue Festival, 66th to 72nd Streets on the Upper West Side
  • August 25: Amsterdam Avenue Festival, 79th to 86th Streets on the Upper West Side In addition to enjoying a classic Good Humor® bar, visitors to the Good Humor® truck will be invited to capture moments of joy at a special photo booth where they can share animated gifs directly with their social media networks.

“Good Humor® is known for reimagining classic American candies and desserts as delicious frozen treats,” said Nick Soukas, brand building director for U.S. Unilever ice cream. “We want to ‘Share the Love’ with New York this summer and create meaningful moments of joy throughout the city all season long.”

Good Humor® fans can find out more about the Good Humor® brand and local events at www.goodhumorlove.com or follow the Good Humor® truck on Twitter @GoodHumor and tap or scan special codes found on local Good Humor® outdoor ads with their phones.

About Good Humor® Products

The Good Humor® line of classic ice cream sandwiches, bars and cones remain some of America's favorite novelty treats. Since the creation of the original chocolate coated ice cream on a stick, the Good Humor® line has expanded to include delicious variations of this classic such as the Chocolate Eclair, Strawberry Shortcake and Toasted Almond bars, each with a crunchy exterior and flavored center. Good Humor® ice cream cones and ice cream sandwiches are also regarded as classic summer favorites and are available in several varieties.

Ice cream lovers of all ages can treat themselves to these classic novelties by purchasing single serve Good Humor® bars, sandwiches and cones at convenience stores and ice cream trucks nationwide, or by purchasing Good Humor® Frozen Multipacks at grocery stores nationwide. For more information on Good Humor® products, visit Facebook.com/GoodHumor.

About Thinaire®

Thinaire® powers the leading cloud-based marketing platform which allows Good Humor and other brands to activate their advertising with mobile experiences. This summer, passersby will connect their smartphones to Good Humor outdoor ads and call up the nearest participating store selling Good Humor frozen treats, connect with the goodhumorlove.com campaign and learn about the free fun events scheduled in Boston this summer.

Alan Danzis - GolinHarris

908 209 9940

adanzis@golinharris.com

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