Green Mountain Coffee Roasters, Inc. and Unilever help Keurig users
Green Mountain Coffee Roasters, Inc. and Unilever to help Keurig users "Drink Positive" with Lipton Teas for Keurig single cup brewers.
Waterbury, VT and Englewood Cliffs, NJ (March 7, 2013) – Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), a leader in specialty coffee and coffee makers, and Unilever North America announce the companies have reached an agreement to offer Lipton® hot and iced teas in K-Cup® and Vue® packs for Keurig® single cup brewing systems.
The new Lipton® K-Cup® and Vue® packs will be filled with Lipton’s finest teas to create a delicious hot and iced tea experience with the ease and convenience of a Keurig® brewer. Lipton® K-Cup® and Vue® packs will be offered in a variety of channels in the United States and Canada beginning in summer 2013. The new teas will join GMCR’s family of beverage brands available in the Keurig® brewing system, and Lipton® iced teas will become part of the Company’s Brew Over Ice collection, a line specially crafted to brew refreshing iced beverages with any Keurig® brewing system.
“We’re happy to welcome Lipton – one of the world’s great refreshment brands -- to our family of Keurig Brewed® beverages,” says Brian P. Kelley, GMCR President and CEO.
“It’s natural to think of Keurig® as being synonymous with coffee, and now consumers are also turning to their Keurig® brewing systems for the freshest tasting hot and iced tea, prepared simply and quickly at home and in the office. Our strategy to partner with world-class beverage brands like Lipton® further broadens the consumer choice in the Keurig® system and helps us meet a wide range of consumer taste and beverage preferences.”
“Making Lipton® hot and iced teas available in the Keurig® system is an innovative, new way for us to offer Lipton® lovers a delicious, uplifting, and pleasurable tea drinking experience, and bring new fans to the Lipton® brand,” says Alessandra Bellini, Unilever’s Vice President Brand Development, Refreshment North America. “We are working closely with GMCR to develop Lipton® K-Cup® and Vue® packs that are true to Lipton’s promise of being one of the world’s greatest refreshment brands.”
GMCR's Keurig® single cup brewers for in home and office use utilize innovative brewing and single-cup technology to deliver a fresh-brewed, perfect cup of hot or brewed over ice coffee, tea, cocoa, or fruit brews every time at just the touch of a button. According to the NPD Group, Keurig® single cup brewers were the top four bestselling coffee makers and had five total in the top 10, including Vue®, during GMCR's fiscal first quarter 2013 by dollar sales.
With more than 100 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit Facebook.com/Lipton, Facebook.com/LiptonIcedTea or LiptonT.com.
About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100 percent of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and allocating a portion of its pre-tax profits to socially and environmentally responsible initiatives. For more information, please visit www.GMCR.com www.GreenMountainCoffee.com or www.Keurig.com
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