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Lipton® Natural Energy Tea provides energy boost as nation “Falls Back”

Natural Energy tea helps improve focus, keeps energy levels elevated throughout the day

Englewood Cliffs, NJ (November 4, 2013) - As clocks turn back and days get shorter, America’s best-selling tea brand, introduces Lipton® Natural Energy Tea, a bold black tea with just the right amount of natural caffeine for a boost to help you make the most of every day.

Unlock the natural energy

Each 8 fl. oz. cup of Lipton® Natural Energy naturally contains 75 mg of caffeine and 20 mg of L-theanine, an amino acid found almost exclusively in tea.

“Energy naturally drops throughout the day, but studies have shown that drinking tea on a regular basis helps people feel more alert, energized and attentive,” said Melissa Weingarten, Brand Director, Lipton North America. “While days are getting shorter, the naturally energizing effect of Lipton Natural Energy helps people feel great and embrace the possibilities each new day presents.”

So much energy we had to wrap it up!

Lipton is also unveiling new packaging featuring a unique “Stay Fresh Pack.” The 40ct pack includes two rows of tea bags wrapped in gold foil to provide improved freshness. The gold foil is visible through a cut-out on the front of pack – delivering a premium product experience for consumers.

The suggested retail price of Lipton® Natural Energy is $4.29 per pack of 40 tea bags.

Lipton® Natural Energy is 100% Rainforest Alliance Certified™.

For more information about Lipton Natural Energy Tea, visit www.liptontea.com or join the conversation on the following social channels:

Facebook: www.facebook.com/Lipton

Twitter: www.twitter.com/Lipton

About Lipton Tea

With more than 100 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit http://www.facebook.com/Lipton  http://www.facebook.com/LiptonIcedTea or www.LiptonT.com

Sarah Rothe

T: 312-729-4006
312-729-4006
srothe@golin.com

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