Lipton® Natural Energy Tea provides energy boost as nation “Falls Back”

Natural Energy tea helps improve focus, keeps energy levels elevated throughout the day

Englewood Cliffs, NJ (November 4, 2013) - As clocks turn back and days get shorter, America’s best-selling tea brand, introduces Lipton® Natural Energy Tea, a bold black tea with just the right amount of natural caffeine for a boost to help you make the most of every day.

Unlock the natural energy

Each 8 fl. oz. cup of Lipton® Natural Energy naturally contains 75 mg of caffeine and 20 mg of L-theanine, an amino acid found almost exclusively in tea.

“Energy naturally drops throughout the day, but studies have shown that drinking tea on a regular basis helps people feel more alert, energized and attentive,” said Melissa Weingarten, Brand Director, Lipton North America. “While days are getting shorter, the naturally energizing effect of Lipton Natural Energy helps people feel great and embrace the possibilities each new day presents.”

So much energy we had to wrap it up!

Lipton is also unveiling new packaging featuring a unique “Stay Fresh Pack.” The 40ct pack includes two rows of tea bags wrapped in gold foil to provide improved freshness. The gold foil is visible through a cut-out on the front of pack – delivering a premium product experience for consumers.

The suggested retail price of Lipton® Natural Energy is $4.29 per pack of 40 tea bags.

Lipton® Natural Energy is 100% Rainforest Alliance Certified™.

For more information about Lipton Natural Energy Tea, visit or join the conversation on the following social channels:



About Lipton Tea

With more than 100 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. For more information on Lipton, please visit or

About Unilever United States, Inc.

Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at Unilever employs more than 10,000 people in the United States - generating over $9 billion in sales in 2012. For more information, visit

Jennifer Davis

T: +1 312.729.4248
+1 312.729.4248

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