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Six men brought together at ING New York City Marathon

Dove® Men+Care® deodorant helps the team overcome everyday irritation

Englewood Cliffs, NJ (October 11, 2013) – This year Dove® Men+Care® Deodorant is sponsoring the ING New York City Marathon to show men everywhere that they can eliminate everyday irritation. The brand has selected six men from across the country to form a united team that will endeavor to train for the 26.2 mile trek through the Big Apple without irritation. To help the team prepare, New York Road Runner’s running coach, John Honerkamp, will guide them through a customized running regimen, while “anti-irritation coach,” John McEnroe, arms them with tips derived from his own personal triumph over irritation.

The team will be given everything from fitness clothing to Dove® Men+Care® Deodorant – a deodorant specifically designed to offer men 48-hour odor and wetness protection in a non-irritating formula to combat underarm discomfort – to help them make it to the finish line irritation-free.

“I am really excited for this challenge, and I think it is an important experience to share with my sons. Goals require hard work and dedication, and rising to the occasion often means overcoming irritating setbacks along the way,” says team member Anthony Caso, a Washington-based father of two. “I am grateful to Dove® Men+Care® Deodorant for the extra care they have put into training our team and I look forward to crossing the finish line irritation-free.”

Like the thousands of other men running in this year’s marathon, each member of the Dove® Men+Care® Deodorant Real Men Marathon Team has his own personal reason for running and here are their outstanding stories:

Gerald Babao was diagnosed with cancer in 2008, which motivated him to start incorporating regular exercise into his daily routine. Since that time, the North Carolina resident has founded a team to support cancer research and attributes beating cancer to his team’s support and camaraderie.

Anthony Caso is a loving husband and father of two based in Washington state who prides himself on his most important role as a family man. He describes himself as a t-ball coach who has also perfected the one-handed diaper change.

James D. Rollins is a New York City-based network executive who first became a runner in the U.S. Navy. This marks his first ING New York City marathon, where he has challenged himself to balance a busy work life and difficult training schedule.

Wes Schaefer is an avid runner. In fact, he first met his now wife after running the 2009 Mardi Gras Half Marathon and proposed to her at the end of one of the couple’s regular runs. Wes understands that a healthy body and the ability to run is a gift not to be wasted.

Rick Ulibarri recently completed his first Ironman and names Dove® Men+Care® a regular part of his training regimen. After a devastating diagnosis, the New Mexico resident and his wife revamped their health and wellness routine and devoted themselves to regular exercise.

Jonathan A. Vogel first ran the ING NYC Marathon in 1997, after the death of his mother, a three-time competitor herself. This year the North Carolina native dedicates his journey to his three young children, who are an inspiration to him.

“Dove® Men+Care® Deodorant can help all men end everyday irritation, and this team is going to prove that,” said Matthew McCarthy, Senior Director of Deodorants/Antiperspirants, Unilever. “Men tackle challenges of marathon proportion every day; they balance their jobs, families and relationships and they need a product like Dove® Men+Care® Deodorant that stays with them during every mile.”

Cheering on all runners to help them overcome irritation

While the men on the marathon team will have their expert coaches to cheer them on, all ING New York City Marathon runners will need people everywhere to applaud them through each and every mile. Family, friends and spectators can send encouraging tweets using the #EndIrritation hashtag for all runners to see on a jumbotron at the marathon starting line, sponsored by Dove® Men+Care® Antiperspirants/Deodorants.

In addition, John McEnroe will take a break from cheering between 10:30a.m. – 12:30p.m., to thank New York City spectators for encouraging his team by signing autographs at Duane Reade, located at 1889 Broadway in Manhattan.

Dove® Men+Care antiperspirant/deodorant

Dove® Men+Care® antiperspirants/deodorants help provide 48 hour odor and wetness protection in a non-irritating formula with ¼ moisturizer technology. Learn more about each of these team members and the full line of products by visiting www.dovemencare.com

About Dove® Men+Care® US

Dove® Men+Care® is the first range of products from Dove® developed specially for men. Manufactured by Unilever, it is the #1 recommended body wash by dermatologists. Launched in 2010, the Dove® Men+Care® portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove® Men+Care® is available nationwide in food, drug, and mass outlet stores.

About the ING New York City Marathon

NYRR’s premier event, the ING New York City Marathon, is the most loved and most inclusive marathon in the world, attracting elite athletes and recreational runners alike for the challenge and thrill of a lifetime. The race has grown tremendously since it began in 1970 with just 127 runners racing four laps of Central Park.

Now, some 48,000 participants from all over the globe flock to New York City every November for an adrenaline-filled road tour of all five boroughs, starting on Staten Island at the foot of the Verrazano-Narrows Bridge and ending in Central Park. Some run for prize money or bragging rights, others for charity or their personal best. All are cheered on by more than two million live spectators and a TV audience of 330 million.

Stacie Bright/Unilever


stacie.bright@unilever.com

Annette Reichel /Edelman

212-704-8227

annette.reichel@edelman.com

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