TRESemmé® heats up Mercedes-Benz Fashion Week Swim 2014 Collections
Soak up the latest hair looks that sizzle on and off the runway
New York, NY (July 18, 2013) – For the fourth consecutive season, TRESemmé® will be the official hair care sponsor of the “hottest” event in fashion - Mercedes-Benz Fashion Week Swim. TRESemmé, the #1 styling brand in the U.S.*, will once again showcase salon-gorgeous hair from the catwalk to the cabana and help women achieve these looks in the comfort of their own homes.
TRESemmé Stylists Tyler Laswell and Marco Pena will be leading the teams backstage at the Beach Bunny and Agua Bendita runway shows on Friday, July 19th at the Raleigh Hotel in Miami. Throughout the evening, TRESemmé will be pulsing out up-to-the-minute social media content with exclusive interviews and hair how-to’s so that women everywhere can keep their finger on the pulse of the latest trends. This year, TRESemmé will highlight their NEW Keratin Smooth Collection, which helps hair stay salon-smooth with up to 48 hours of frizz control** - perfect for the Miami heat.
“TRESemmé’s partnership with Mercedes-Benz Fashion Week Swim and its innovative designers continues to help us resonate more deeply with our consumer,” said David Rubin, Vice President, Hair Care for Unilever, US. “By providing up-close-and-personal access to the stylists behind the runway hair looks, and highlighting the products they use, we are making it easier for women to have runway-worthy hair at home, every day.”
The 2014 season of Mercedes-Benz Fashion Week Swim takes place from July 18th – 22nd, in Miami, Florida.
Log on to the TRESemmé Facebook, YouTube and Twitter pages to receive updates on the latest hair trends and coolest swimwear designs straight off the runway. Facebook takeovers and constant updates LIVE from Miami Swim will let fans in on all the action from the hottest fashion event of the season.
Twitter: @TRESemme #TRESSwim
About Unilever North America
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemmé, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at www.unileverusa.com/sustainable-living/
Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com
*Nielsen Sales Dollars All Outlets YTD 1.19.13
** TRESemmé Keratin Smooth Shampoo and Conditioner system vs. non-conditioning shampoo