TRESemmé® heats up Mercedes-Benz Fashion Week Swim 2014 Collections

Soak up the latest hair looks that sizzle on and off the runway

New York, NY (July 18, 2013) – For the fourth consecutive season, TRESemmé® will be the official hair care sponsor of the “hottest” event in fashion - Mercedes-Benz Fashion Week Swim. TRESemmé, the #1 styling brand in the U.S.*, will once again showcase salon-gorgeous hair from the catwalk to the cabana and help women achieve these looks in the comfort of their own homes.

TRESemmé Stylists Tyler Laswell and Marco Pena will be leading the teams backstage at the Beach Bunny and Agua Bendita runway shows on Friday, July 19th at the Raleigh Hotel in Miami. Throughout the evening, TRESemmé will be pulsing out up-to-the-minute social media content with exclusive interviews and hair how-to’s so that women everywhere can keep their finger on the pulse of the latest trends. This year, TRESemmé will highlight their NEW Keratin Smooth Collection, which helps hair stay salon-smooth with up to 48 hours of frizz control** - perfect for the Miami heat.

“TRESemmé’s partnership with Mercedes-Benz Fashion Week Swim and its innovative designers continues to help us resonate more deeply with our consumer,” said David Rubin, Vice President, Hair Care for Unilever, US. “By providing up-close-and-personal access to the stylists behind the runway hair looks, and highlighting the products they use, we are making it easier for women to have runway-worthy hair at home, every day.”

The 2014 season of Mercedes-Benz Fashion Week Swim takes place from July 18th – 22nd, in Miami, Florida.

Log on to the TRESemmé Facebook, YouTube and Twitter pages to receive updates on the latest hair trends and coolest swimwear designs straight off the runway. Facebook takeovers and constant updates LIVE from Miami Swim will let fans in on all the action from the hottest fashion event of the season.

Twitter: @TRESemme #TRESSwim



Kathryn Fernandez


Lauren Larkin - Siren PR


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