Unilever invites digital marketing companies to go global
New program offers tech companies cash and mentorship to work with Unilever brands and expand to new markets
London/Rotterdam/San Francisco (December 4, 2013) – Unilever announced today the launch of Go Global, a program that aims to partner innovative digital companies which are ready for international expansion, with seven of Unilever’s global flagship brands. Unilever will contribute US$100,000 in cash, mentorship, and in-kind services in exchange for a customised digital marketing pilot in the area of content, mobile, or connected devices.
“Every day, across 182 countries, over 2 billion people use a Unilever product. This means that we are in an unrivalled position to help smaller businesses expand into new markets,” Marc Mathieu, SVP Marketing, explains. “In turn, Go Global will enable us to continue to pioneer new technologies and platforms which can help our brands engage more meaningfully with people around the world.”
The aim of Go Global with Unilever is to help small to medium-sized, established businesses to expand their global reach. Interested companies should have a proven technology which is being used in at least one market, and are now looking to scale that technology into other markets. The program focuses on three digital spaces: Content, Mobile, and Connected Devices. ‘Content’ includes technology that can help brands create, curate, and distribute content that informs and inspires consumers. ‘Mobile’ includes both advanced mobile solutions for developed markets and innovative ways to connect with the billions of people in emerging markets who are typically using feature phones. The third area of ‘Connected Devices’ explores opportunities which help people track and leverage their personal data, to improve their livelihoods.
"We are seeing a lot of really exciting digital marketing businesses, which - with the right resources - have the potential to rapidly become global players. Go Global will allow us to identify the best amongst these, to work closely with them and help them take their business to the next level," adds Olivier Garel, Managing Director, Unilever Ventures.
The seven brands that we have carefully selected for the Go Global program are: Unilever, CLEAR, Surf, Magnum, Flora/Becel Pro.Activ, Hellmann’s and Vaseline.
Applications for the program are open until 17th January 2014. A shortlisted number of companies will be invited to pitch to seven of Unilever’s brands at the Mobile World Congress in Barcelona, and the companies selected to pilot their technology will be notified on 1st March 2014. Pilots are expected to begin in Q2 2014.
For further details and to apply, please visit www.unilever.com/goglobal
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. We work with 173,000 colleagues around the world and generated annual sales of over €50 billion in 2012. Over half of our company’s footprint is in the faster growing developing and emerging markets (55% in 2012). Working to create a better future every day, we help people feel good, look good and get more out of life. Our portfolio includes some of the world’s best known brands such as Knorr, Persil / Omo, Dove, Sunsilk, Hellmann’s, Lipton, Rexona / Sure, Wall’s, Lux, Rama, Ponds and Axe, 14 of which now generate a turnover of €1 billion or more.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/
Unilever has been recognised in the Dow Jones Sustainability World Indexes for 14 consecutive years. We are included in the FTSE4Good Index Series and attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2012 Unilever led the Climate Counts Company Scorecard for the second year running and the list of Global Corporate Sustainability Leaders in the GlobeScan /Sustainability latest annual survey - for the third year running. The company is an employer of choice in many of the countries in which it operates and is seen as a symbol for innovation and leadership development. Unilever consistently achieves strong recognition in this area by independent bodies and was voted best company in Europe for leadership in the 2013 Hay Group study.
For more information about Unilever and its brands, please visit www.unilever.com
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