Beautiful and nourished hair, on-demand
Dove® Hair partners with PRIV beauty app to help women look and feel their best
ENGLEWOOD CLIFFS, NJ (October 15, 2014) – Great hair can change your day for the better. In fact, nearly 85 percent of women agree that everyday events, as simple as going out for dinner, are better when they are having a great hair day*. Dove® Hair is pleased to announce its collaboration with PRIV, a leading on-demand beauty and wellness app. Together, Dove Hair and PRIV will offer accessible, high-quality hair products and services to help women achieve those great hair days – anytime, anywhere.
The PRIV app, which currently caters to residents of Manhattan, Los Angeles and surrounding areas, sends vetted beauty and wellness industry professionals to the doors of its users, upon request. With plans to launch in San Francisco, London and beyond, PRIV continues to expand its footprint and provide a convenient and affordable solution for on-the-go personal care needs.
“Real women are at the heart of the Dove brand and we strive to make the world of beauty feel very personal and adaptive to her routine,” said Rob Candelino, VP and General Manager for Unilever Hair Care.
“Today’s woman has an increasingly plugged-in, hypertasking life, and we want to show up when and where she needs us. Together with PRIV, we’re bringing excellent hair care literally to her doorstep with accessible, on-demand services and products that will nourish and improve the condition of her hair. We want to provide an experience that not only makes her look beautiful, but feel beautiful too.”
From October 15 through November 15, 2014, following the 5th Annual Dove Self-Esteem Weekend which inspires women and girls to develop a positive relationship with beauty, download PRIV’s free** app, schedule your hair service*** and access these exciting offers from Dove® Hair:
- In-app look book with hair styles from Dove Celebrity Stylist, Mark Townsend
- Dove® Hair products used during your PRIV hair service appointment
- Limited-edition Dove Advanced Hair Series Pure Care Dry Oil product gift set****
“Hair services make up the largest percentage of requests on PRIV so partnering with a leading hair care brand like Dove Hair was a natural next step as we continue to expand our own brand,” said Sarni Rogers, PRIV Director of Marketing, West Coast. “Our users are highly engaged and we want to provide them the best in service and the best in care – including the products our providers use on them. From Dove’s advanced hair product formulas, to their positive social mission and global appeal, we knew they were the right partner for our first-ever hair care collaboration.”
Learn more about the full line of Dove Hair products online by visiting www.dove.com, or by visiting Dove on Facebook, Twitter or Instagram. Learn more about PRIV online by visiting www.gopriv.com, or by downloading the mobile app.
About Dove Hair
Dove Hair offers a wide range of solutions that provide deep nourishment and repair to meet women’s specific hair needs, whether it is dry, frizzy, in need of volume or damaged. The range includes shampoo, conditioners, treatments and styling products.
PRIV is a beauty and wellness on demand app that sends vetted personal trainers, yoga instructors, masseuses, spray-tanning specialists, hairstylists, and manicurists, straight to your door. Downloading the app is free, and prices include tax and tip. PRIV was Co-Founded by Joseph Terzi and Morris Sutton with the belief that there's room for improvement when it comes to booking beauty, fitness, and wellness services. PRIV launched in Manhattan in March 2014 and in Los Angeles on September 18, 2014.
*Dove® Hair Care Study, national survey of 1,000 women 18-49, conducted by Edelman Berland (February 2013).
**Standard data rates apply.
***Prices based on PRIV (taxes and gratuities included).
****Limit one per customer. While supplies last.