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Breyers® now offers gluten-free flavors

36 popular Breyers® varieties will now bear a gluten-free claim

ENGLEWOOD CLIFFS, N.J. (May 7, 2014) – Breyers®, makers of America’s favorite vanilla and chocolate ice cream, will now offer 36 gluten-free varieties. After going through a gluten-free validation process, these Breyers varieties will feature a “gluten-free” claim, consistent with the FDA’s rule on gluten-free labeling.

A gluten-free logo will begin to appear on Breyers varieties this month and will include family favorites such as Breyers® Natural Vanilla, Chocolate, Strawberry, Mint Chocolate Chip, certain Breyers® Blasts! flavors, Cherry Vanilla, Butter Pecan and Fat-Free Chocolate and Strawberry. For the full list of Breyers® gluten-free flavors visit opens in a new window). The recipes of these varieties will remain the same.

“As a brand known for offering frozen treats for the entire family, we’re happy to announce 36 of our popular Breyers varieties are now labeled gluten free,” said Nick Soukas, director of ice cream for Unilever. “Now, people following a gluten-free diet can be sure that the flavors they know and love are compatible with their dietary needs.”

For more information on BREYERS®, please visit, or

About the Breyers® Brand

For more than 140 years, consumers have enjoyed the great taste of Breyers® products, available in over 50 indulgent varieties, including Oreo® Cookies & Cream, SNICKERS® Bar, Reese’s® Peanut Butter Cups and Natural Vanilla, which is America’s No. 1 Vanilla ice cream. Breyers® products are available in grocery stores nationwide for the suggested retail price of $3.99 - $5.99.

Alexandra Demers - GolinHarris

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