Breyers® now offers gluten-free flavors
36 popular Breyers® varieties will now bear a gluten-free claim
ENGLEWOOD CLIFFS, N.J. (May 7, 2014) – Breyers®, makers of America’s favorite vanilla and chocolate ice cream, will now offer 36 gluten-free varieties. After going through a gluten-free validation process, these Breyers varieties will feature a “gluten-free” claim, consistent with the FDA’s rule on gluten-free labeling.
A gluten-free logo will begin to appear on Breyers varieties this month and will include family favorites such as Breyers® Natural Vanilla, Chocolate, Strawberry, Mint Chocolate Chip, certain Breyers® Blasts! flavors, Cherry Vanilla, Butter Pecan and Fat-Free Chocolate and Strawberry. For the full list of Breyers® gluten-free flavors visit www.Breyers.com(Link opens in a new window). The recipes of these varieties will remain the same.
“As a brand known for offering frozen treats for the entire family, we’re happy to announce 36 of our popular Breyers varieties are now labeled gluten free,” said Nick Soukas, director of ice cream for Unilever. “Now, people following a gluten-free diet can be sure that the flavors they know and love are compatible with their dietary needs.”
For more information on BREYERS®, please visit www.breyers.com, www.facebook.com/Breyers or www.twitter.com/Breyers
About the Breyers® Brand
For more than 140 years, consumers have enjoyed the great taste of Breyers® products, available in over 50 indulgent varieties, including Oreo® Cookies & Cream, SNICKERS® Bar, Reese’s® Peanut Butter Cups and Natural Vanilla, which is America’s No. 1 Vanilla ice cream. Breyers® products are available in grocery stores nationwide for the suggested retail price of $3.99 - $5.99.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/
Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com
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