Celebrate the Ben & Jerriest Day of the Year

Annual Free Cone Day is April 8th, 2014!

Burlington, VT (April 2, 2014) - It was 35 years ago when future ice cream household namesakes Ben Cohen and Jerry Greenfield shocked themselves with their accomplishment: the duo had made it through their first year as business owners. And so, they wanted to create a way to thank the community that supported them. Their decision? Free cones for everyone. So they threw open the doors and scooped out every last bit of ice cream to the long lines of appreciative fans. Every year since, Ben & Jerry’s has continued this tradition with its annual Free Cone Day, the Ben & Jerriest day of the year.

On April 8th come celebrate with Ben & Jerry’s in the tastiest way possible. Scoop Shops around the world will be dishing out free cups and cones of the creative concoctions to once again say “thank you!” This year, Ben & Jerry’s is issuing a challenge to its beloved fans. The ice cream maker wants to give away more ice cream than ever before, setting a target to dish out more than 1 million cones in the U.S. alone.

Ben & Jerry’s Scoop Shops partner with local non-profit organizations throughout the year to support the company’s mission. The credo, stated by co-founder Ben Cohen at the company’s first Free Cone Day celebration, is that business has a responsibility to give back to the community. “There is no better way to celebrate these worthwhile community non-profit partners than by using our biggest and best celebration of the year, Free Cone Day, as a way to shine the light on their efforts,” said Dave Stever, Ben & Jerry’s Chief Marketing Officer.

As if supporting the community weren’t enough, fans are invited to try a free scoop of one of Ben & Jerry’s newest 2014 Scoop Shop flavors as well, including:

Salted Caramel Blondie: Sweet cream ice cream with blonde brownies and a salted caramel swirl.

Hazed & Confused: Hazelnut and chocolate ice creams with fudge chips and a hazelnut fudge swirl.

Cotton Candy: Cotton candy ice cream loaded with cotton candy pieces.

To confirm Free Cone Day participation and hours, make sure to check out the Scoop Shop Locator at www.benjerry.com or contact your local Scoop Shop in advance.

About Ben & Jerry’s

Ben & Jerry’s produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry’s products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues. Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee-led Ben & Jerry’s Foundation in 2012 totaled $1.8 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry’s philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities. For the full scoop on all Ben & Jerry’s Scoop Shop locations and fabulous flavors, visit www.benjerry.com.

To learn more about Ben & Jerry’s Mission Statement or values led sourcing log on to www.benjerry.com

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* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.

Kelly Mohr - Manager of PR Shenanigans

802-923-2679

kelly.mohr@benjerry.com

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