Country Crock to donate over $100,000 to Wounded Warrior Project®
Special edition packaging hits stores in June
ENGLEWOOD CLIFFS, N.J. (June 10, 2014) – For a fourth consecutive year, Shedd’s Spread Country Crock® is a proud sponsor of Wounded Warrior Project® (WWP) and its mission to honor and empower Wounded Warriors. As part of the alliance, Country Crock has committed more than $100,000* to the non-profit organization.
“Our country’s warriors have made significant sacrifices for our nation and Country Crock is united with Wounded Warrior Project’s efforts to support these brave men and women,” said Christiane Paul, Senior Director, Unilever. “Whether it’s a nutritious, warm meal or enrichment for the mind and soul, we understand the importance of providing tools to help acclimate to life at home and re-engage with their families.”
In addition to the donation, Country Crock will produce specially marked packages of Country Crock spread branded with the WWP logo, available in retailers across the country.
“We are thrilled to have Country Crock’s continued support,” said Brea Kratzert, Strategic Partnerships Director, Wounded Warrior Project. “This partnership allows us to provide innovative programs for the warriors we serve and to reach even more injured service members to make sure they have the care and tools they need to not just survive, but thrive after injury.”
WWP serves veterans and service members who incurred a physical or mental injury, illness or wound, co-incident to their military service on or after September 11, 2001. Their programs are uniquely structured to nurture the mind and body, as well as economic empowerment and engagement.
Gathering around the dining table for a healthy meal can shape family traditions and create a solid foundation to help heroes thrive at home. Through WWP’s Physical Health and Wellness program, injured veterans learn nutritional knowledge, meal preparation techniques, and even attend culinary boot camps in conjunction with the Culinary Institute of America. Educating service members about the ever-lasting benefits of proper nutrition align with Country Crock’s mission to provide families with delicious, healthy options.
Country Crock soft spreads, with 70% less saturated fat and 30% fewer calories than butter, provide country-fresh taste and a better nutrition choice for families. Every tub contains 0g Trans-fat per serving and no partially hydrogenated oils. Country Crock® Original Spread contains 60 calories, 7g fat and 2g saturated fat per serving. Butter contains 100 calories and 11g total fat (7g saturated fat) per serving. For more information on Country Crock visit www.countrycrock.com
*Donation of $110,000 made outright to Wounded Warrior Project in 2014
About Wounded Warrior Project®
Wounded Warrior Project is recognizing its ten-year anniversary, reflecting on a decade of service and reaffirming its commitment to serving injured veterans for their lifetime. The mission of Wounded Warrior Project® (WWP) is to honor and empower Wounded Warriors. WWP currently serves 57,000 warriors and nearly 7,000 family members through its unique 20 programs and services. WWP’s purpose is to raise awareness and to enlist the public’s aid for the needs of injured service members, to help injured servicemen and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national organization headquartered in Jacksonville, Florida. To get involved and learn more, visit www.woundedwarriorproject.org
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragú, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/
Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com