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Dove Men+Care returns to the Big Game to continue championing real men

2015 marks the brand's five year anniversary and second appearance in the Big Game

ENGLEWOOD CLIFFS, NJ (December 3, 2014) –Dove Men+Care, a global leader in men’s grooming, will return to the Big Game as an advertiser on February 1, 2015. The commercial will introduce a new campaign and continue to support the brand’s commitment to celebrating modern men and authentically showcasing moments of care in their lives.

“When Dove Men+Care first entered men’s grooming routines five years ago, our advertising challenged the traditional and often stereotypical marketing that men were used to seeing.” said Jennifer Bremner, Unilever Director of Marketing, Dove Men+Care. “We are returning to football’s biggest stage to continue to celebrate the multi-dimensional aspects of masculinity that truly define what it means to be a man today.”

Since the brand launched, Dove Men+Care has pioneered accurate portrayals of men by recognizing their evolving roles and priorities. Through the years, the brand has challenged antiquated male stereotypes with campaigns that showcase every day, real moments that matter to men:

  • ‘Manthem’: Dove Men+Care debuted during the Big Game in 2010 with a commercial that featured a man’s real and unsung moments from birth to fatherhood, based on research which revealed that 73% of men felt falsely or inaccurately depicted in advertising.
  • ‘Journey to Comfort’: Dove Men+Care partnered with iconic athletes to highlight their personal achievements and experiences (outside of the sports world) that led each to a level of personal comfort.
  • ‘Real Moments’: Dove Men+Care celebrated the everyday moments of fatherhood with some of basketball’s most well-known dads to convey how men today care for what matters.

For more information about the brand leading up to the Big Game, please visit Dove Men+Care on YouTube or follow Dove Men+Care on Facebook, Twitter and Instagram.

About Dove Men+Care

Dove Men+Care is a range of products from Dove® developed specially for men. Manufactured by Unilever, the line includes the #1 dermatologist recommended body wash. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, club and mass outlet stores.

Emma Frane/Edelman

(212) 277-3752

emma.frane@edelman.com

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