Dove Men+Care returns to the Big Game to continue championing real men

2015 marks the brand's five year anniversary and second appearance in the Big Game

ENGLEWOOD CLIFFS, NJ (December 3, 2014) –Dove Men+Care, a global leader in men’s grooming, will return to the Big Game as an advertiser on February 1, 2015. The commercial will introduce a new campaign and continue to support the brand’s commitment to celebrating modern men and authentically showcasing moments of care in their lives.

“When Dove Men+Care first entered men’s grooming routines five years ago, our advertising challenged the traditional and often stereotypical marketing that men were used to seeing.” said Jennifer Bremner, Unilever Director of Marketing, Dove Men+Care. “We are returning to football’s biggest stage to continue to celebrate the multi-dimensional aspects of masculinity that truly define what it means to be a man today.”

Since the brand launched, Dove Men+Care has pioneered accurate portrayals of men by recognizing their evolving roles and priorities. Through the years, the brand has challenged antiquated male stereotypes with campaigns that showcase every day, real moments that matter to men:

  • ‘Manthem’: Dove Men+Care debuted during the Big Game in 2010 with a commercial that featured a man’s real and unsung moments from birth to fatherhood, based on research which revealed that 73% of men felt falsely or inaccurately depicted in advertising.
  • ‘Journey to Comfort’: Dove Men+Care partnered with iconic athletes to highlight their personal achievements and experiences (outside of the sports world) that led each to a level of personal comfort.
  • ‘Real Moments’: Dove Men+Care celebrated the everyday moments of fatherhood with some of basketball’s most well-known dads to convey how men today care for what matters.

For more information about the brand leading up to the Big Game, please visit Dove Men+Care on YouTube or follow Dove Men+Care on Facebook, Twitter and Instagram.

About Dove Men+Care

Dove Men+Care is a range of products from Dove® developed specially for men. Manufactured by Unilever, the line includes the #1 dermatologist recommended body wash. Launched in 2010, the Dove Men+Care portfolio includes bars, body washes, face care, anti-perspirant/deodorants, and hair care. Dove Men+Care is available nationwide in food, drug, club and mass outlet stores.

About Unilever United States, Inc.

Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemmé and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.

Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/

Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com

Emma Frane/Edelman

(212) 277-3752

emma.frane@edelman.com

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