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Get shiny, silky hair without weighing it down - We dare you!

Dove® Hair to Launch “Silky Hair Dare” campaign and sweepstakes on CBS’s Daytime Emmy Award-nominated talk show THE TALK

ENGLEWOOD CLIFFS, NJ (September 26, 2014) – Oils are a miraculous, age-old beauty secret known to provide countless benefits to hair. Women crave the beautiful, silky hair oils can offer, but often avoid them as many have concerns it will leave hair weighed down or greasy.

Dove® Advanced Hair Series Pure Care DryOil system offers a non-greasy formula that enhances silkiness and shine for all hair types. Infused with African Macadamia Oil and Coconut Oil, Dove Pure Care Dry Oil system features a lightweight, luxurious formula that penetrates the hair quickly, leaving no greasiness or undesired product build-up, for hair that is sublimely silky and protected.

“Women often fear the word oil because they are afraid of it weighing their hair down,” says Dove Celebrity Stylist, Mark Townsend. “However, oils offer hair a myriad of benefits including nourishment, shine, smoothness and protection. Using a system like Dove Pure Care Dry Oil is the perfect solution for women who need delicate, weightless nourishment to restore silky shine to hair that has become dry or dull.”

On Monday, September 29, tune in to CBS’s Daytime Emmy Award-nominated talk show THE TALK (broadcast weekdays 2:00–3:00 PM, ET; 1:00–2:00 PM, PT) as Dove Celebrity Stylist, Mark Townsend gives two lucky audience members their very own silky hair transformations using Dove Pure Care Dry Oil. Witness the results and try it for yourself.

Dove Hair is daring women everywhere to try Dove Pure Care Dry Oil, risk-free now through December 31, 2014. If you are not completely satisfied with the purchase of your Dove Pure Care Dry Oil product, Dove will refund it*. Take the Dove Silky Hair Dare yourself and share your beautiful results at #SilkyHairDareSweeps for a chance to win** $20,000 in prizes up for grabs. 

Residents of the 50 U.S. states & D.C. are encouraged to enter the Dove Silky Hair Dare Sweepstakes open now through November 20. Learn more about the sweepstakes and the full line of products online by visiting www.dove.com or by visiting Dove on Facebook, Twitter or Instagram. Dove Advanced Hair Series Pure Care Dry Oil products are available for purchase in Mass, Food and Drug retailers nationwide.

About Dove® Hair

Dove Hair offers a wide range of solutions that provide deep nourishment and repair to meet women’s specific hair needs, whether it is dry, frizzy, in need of volume or damaged. The range includes shampoo, conditioners, treatments and styling products.

*Visit www.hairmoneyback.com for details.

**No purchase necessary. Void where prohibited. The Dove Silky Hair Dare Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 & older. Begins 12:00 p.m. ET on 9/25/14 and ends 12:00 p.m. ET on 11/20/14.

Katie Stratakis - Siren PR

212-625-3500 x 241

Katie.s@sirenpr.com

Kathryn Fernandez

201-894-2484

Kathryn.fernandez@unilever.com

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