Live from Vermont it’s SNL Batches!
Ben & Jerry’s® launches exclusive Scoop Shop only flavors inspired by Saturday Night Live sketches
BURLINGTON, VT (June 12, 2014) - Think of a television show that has aired for almost 40 years. Now, narrow it down by considering those shows that feature ground-breaking comedy, push the boundaries of irreverence and serve as a cutting commentary on our social fabric. Ben & Jerry’s proudly partners for another go ‘round with the iconic show that has influenced television, movies and made its mark on pop culture, the one and only Saturday Night Live!
Ben & Jerry’s Scoop Shops across the US and Canada will unveil not one, but TWO exclusive flavors, based on sketches from SNL this June. The company has also hinted at more flavors to come over the next year to celebrate SNL’s official 40th anniversary. You don’t need to be a legendary SNL writer to guess which sketches have good ice cream names, and we’ll give you this head start: it’s not “Coneheads,” “Chocolate Chippendales,” or “More Cowbell” related.
“The last time we partnered with SNL, the flavor caused quite a stir,” said Eric Fredette, Ben & Jerry’s Flavor Guru who worked on the latest innovation, adding: “I think true SNL fans are going to love how we took the inspiration for what’s next. Saturday nights are about to get a little cooler.”
For more information about Ben & Jerry’s Scoop Shop SNL Batches and to find the Scoop Shop nearest you, please visit www.benjerry.com
About Ben & Jerry’s®
As an aspiring social justice company, Ben & Jerry’s believes in a greater calling then simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry’s incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing.
In 2014 the company plans to complete its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry’s products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry’s Scoop Shops, restaurants and other venues.
Ben & Jerry’s, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry’s became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry’s Foundation’s employee-led grant programs totaled $2.5MM in 2013 to support economic and social justice, environmental restoration, and peace through understanding. For the inside scoop on Ben & Jerry’s visit www.benjerry.com